Next Generation Wireless Applications, 2/e: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World

Paul Golding

Next Generation Wireless Applications, 2/e: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World
  • 出版商: Wiley
  • 出版日期: 2008-05-01
  • 定價: $3,500
  • 售價: 8.5 折 $2,975
  • 語言: 英文
  • 頁數: 626
  • 裝訂: Hardcover
  • ISBN: 0470725060
  • ISBN-13: 9780470725061

    • 立即出貨 (庫存=1)

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商品描述

"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space."
—Jag Minhas, Telefónica O2 Europe

Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!

In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.

This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.

Key features of this second edition include:

  • New introductory chapters on trends in mobile application, and on becoming an Operator.
  • Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.
  • Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.
  • Best practice on how to present to, sell to and work with operators.
  • More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.

Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.

"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point."
—Martin Smith, Head of Content Innovation & Applications, T-Mobile

商品描述(中文翻譯)

「揭開炒作的迷霧！ Golding 的引人入勝的著作提供了具有遠見但實用的見解。對於移動創新領域的所有從業人員來說，這是一本必備的參考手冊。」
— Jag Minhas，Telefónica O2 歐洲

「這本暢銷無線應用指南的第二版已經全面修訂、更新並增加了全新的內容！」
在《下一代無線應用，第二版》中，作者建立了整個移動應用生態系統的圖景，並解釋了它們如何相互關聯。

這本第二版在第一版的成功基礎上，提供了一個最新的全面指南，包括對新移動應用的適用性評估，以及對 Web 2.0、3G、移動電視、J2ME（Java 2 Micro Edition）等領域的發展的探索。

本書第二版的主要特點包括：
- 關於移動應用趨勢和成為運營商的新導言章節。
- 關於 Mobile 2.0 和 IMS 以及移動媒體和電視的兩個新章節。
- 關於融合、Web 2.0、AJAX（非同步 JavaScript 和 XML）、HSDPA（高速下行分組訪問）、MBMS（多媒體廣播多播服務）、WiMAX（全球微波互通性）和 WiFi 的額外材料。
- 關於如何向運營商展示、銷售和與其合作的最佳實踐。
- 更多作者在業界的廣泛經驗所反映的見解、趣聞和旁白。

《下一代無線應用》將成為移動運營商和移動應用開發公司的專業人士、網頁開發人員和開發者社區經理的必讀之書。媒體公司、總經理、業務分析師、學生、業務顧問和 Java 開發人員也會發現這本書引人入勝。

「如果你想了解移動應用和服務的未來、它們的潛在影響和增長機會，這是一個完美的起點。」
— Martin Smith，T-Mobile 內容創新與應用主管

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