Branded!: How Retailers Engage Consumers with Social Media and Mobility (Hardcover)

Bernie Brennan, Lori Schafer

  • 出版商: Wiley
  • 出版日期: 2010-10-19
  • 售價: $1,100
  • 貴賓價: 9.5$1,045
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Hardcover
  • ISBN: 0470768673
  • ISBN-13: 9780470768679
  • 下單後立即進貨 (約1~3週)


Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
  • Demonstrates why retailers cannot 'wait and see', and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data