Web Metrics: Proven Methods for Measuring Web Site Success
- 出版商: John Wiley
- 出版日期: 2002-06-17
- 售價: $980
- 貴賓價: 9.8 折 $960
- 語言: 英文
- 頁數: 356
- 裝訂: Paperback
- ISBN: 0471220728
- ISBN-13: 9780471220725
There now exists a wealth of tools and techniques that can determine if and
how a Web site is providing business value to its owners. This book is a survey
of those metrics and is as important to IT executives as it is to marketing
* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
* Companion Web site contains links to online tools, resources, and white papers
Table of Contents
About the Author.
The Web Is Great: Get Over It, Get on With It.
Raising the Flag, Convincing the Boss.
Web Measurement Standards.
How Good Are You at Making Noise?
How Good Are You at Buying Noise?
Measuring Web Site Performance: The Need for Speed.
Calculating the Caliber of Content.
Well-Marked Trails: Measuring Web Site Navigation.
Maximizing Customer Information: The Personalization Continuum.
Measuring the Value of Online Customer Service.
Making It Work by Bringing It All Together.
Appendix: How Interactive Ads Are Delivered and Measurement Implication.