Mastering Data Mining: The Art and Science of Customer Relationship Management
Michael J. A. Berry, Gordon S. Linoff
- 出版商: Wiley
- 出版日期: 1999-12-28
- 售價: $931
- 語言: 英文
- 頁數: 512
- 裝訂: Paperback
- ISBN: 0471331236
- ISBN-13: 9780471331230
-
相關分類:
Data-mining
下單後立即進貨 (約5~7天)
買這商品的人也買了...
-
計算機組織與設計--軟硬體界面第二版 (Computer Organization & Design, 2/e)$680$537 -
Data Mining: Concepts and Techniques$2,430$2,309 -
Data Mining 資料採礦 (Data Mining Techniques: For Marketing, Sales, and Customer Support)$580$522 -
$990Secure Electronic Commerce, 2/e -
FreeHand 10 中文版繪圖新視代$680$612 -
$1,045Computing Concepts With Java Essentials, 3/e -
$998Operating System Concepts, 6/e (Windows XP Update) -
Patterns of Enterprise Application Architecture (Hardcover)$2,640$2,508 -
Writing Secure Code, 2/e (Paperback)$1,990$1,891 -
作業系統概念 (Operating System Concepts, 6/e Windows XP Update)$780$741 -
$780CMMI: Guidelines for Process Integration and Product Improvement (Harcover) -
Java How to Program, 5/e$1,100$1,045 -
ASP.NET 程式設計徹底研究$590$466 -
CorelDRAW 11 中文版繪圖 VS 動畫大作戰$550$435 -
STRUTS 實作手冊(Struts in Action: Building Web Applications with the Leading Java Framework)$690$538 -
重構─改善既有程式的設計$720$569 -
How the Internet Works, 7/e$1,320$1,254 -
$1,045Linux Kernel Development -
鳥哥的 Linux 私房菜－伺服器架設篇$750$675 -
鳥哥的 Linux 私房菜─基礎學習篇增訂版$560$504 -
SQL Server 效能調校聖經$720$612 -
$1,330Principles of Data Mining (Hardcover) -
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2/e$1,880$1,786 -
$874Computer Science Illuminated, 2/e -
$1,140Wireless Communications & Networks, 2/e (美國版ISBN:0131918354)
商品描述
"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.
"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit
Mastering Data Mining
In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.
In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.
Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.
Berry and Linoff show you how to use data mining to:
* Retain customer loyalty
* Target the right prospects
* Identify new markets for products and services
* Recognize cross-selling opportunities on and off the Web
The companion Web site at http://www.data-miners.com features:
* Updated information on data mining products and service providers
* Information on data mining conferences, courses, and other sources of information
* Full-color versions of the illustrations used in the book
"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit
Mastering Data Mining
In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.
In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.
Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.
Berry and Linoff show you how to use data mining to:
* Retain customer loyalty
* Target the right prospects
* Identify new markets for products and services
* Recognize cross-selling opportunities on and off the Web
The companion Web site at http://www.data-miners.com features:
* Updated information on data mining products and service providers
* Information on data mining conferences, courses, and other sources of information
* Full-color versions of the illustrations used in the book
