IT Project Proposals: Writing to Win (Paperback)

Paul Coombs

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商品描述

Description

Whether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services.


• Addresses the unique problems of IT project proposals
• Easy-to-read and humorous, with real-life examples
• Contains practical advice and usable techniques

 

Table of Contents

1. Introduction; 2. Establishing the strategy; 3. Choosing the content; 4. Structuring the proposal; 5. Tightening up the text; 6. Obeying the grammar rules; 7. Obeying the punctuation rules; 8. Finishing off; 9. Reviewing the result; 10. Summary; Appendix A. The document standard; Appendix B. References and resources; Appendix C. Case studies.

商品描述(中文翻譯)

描述

無論是回應潛在客戶的招標還是向董事會推銷新的IT項目,一份寫得好的提案可以成為成功和失敗之間的關鍵。《IT項目提案:寫作贏得勝利》可以幫助您創建高質量、有說服力的提案,使其脫穎而出。作者解釋了如何確定讀者的決策基礎和作者的獨特賣點。它討論了文件的結構、說服性寫作背後的秘訣,以及基本的語法和標點符號規則,這些規則可以防止作者因為糟糕的表達而破壞一個好的論點。案例研究和眾多示例展示了如何在現實生活中應用所描述的技巧。該書還介紹了一個自動問卷,可以對任何IT提案進行審查和評分。該書針對IT經理、顧問和其他製作內部或商業提案以推廣軟件產品或服務的人士撰寫。

目錄

1. 簡介;2. 建立策略;3. 選擇內容;4. 結構化提案;5. 精簡文本;6. 遵守語法規則;7. 遵守標點符號規則;8. 完成;9. 審查結果;10. 摘要;附錄A. 文件標準;附錄B. 參考資料和資源;附錄C. 案例研究。