Strategic Management of Technology and Innovation, 2/e (IE-Paperback)

Garry D. Bruton, Margaret A. White

  • 出版商: Cengage Learning
  • 出版日期: 2010-09-29
  • 售價: $920
  • 貴賓價: 9.8$902
  • 語言: 英文
  • 頁數: 420
  • ISBN: 0538481730
  • ISBN-13: 9780538481731
  • 下單後立即進貨 (約5~7天)




"The Strategic Management of Technology and Innovation, 2e, International Edition" explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making