Head First Data Analysis: A learner's guide to big numbers, statistics, and good decisions (Paperback)

Michael Milton



Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others.

Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.

You'll learn how to:


  • Determine which data sources to use for collecting information
  • Assess data quality and distinguish signal from noise
  • Build basic data models to illuminate patterns, and assimilate new information into the models
  • Cope with ambiguous information
  • Design experiments to test hypotheses and draw conclusions
  • Use segmentation to organize your data within discrete market groups
  • Visualize data distributions to reveal new relationships and persuade others
  • Predict the future with sampling and probability models
  • Clean your data to make it useful
  • Communicate the results of your analysis to your audience

Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.


今天,解讀數據對於企業和組織來說是一個關鍵的決策因素。如果你的工作需要你管理和分析各種數據,那麼請參考《Head First數據分析》。在這本書中,你將迅速學習如何收集和組織數據,區分真相和干擾,找到有意義的模式,得出結論,預測未來並向他人呈現你的發現。

無論你是一個產品開發者,正在研究新產品或服務的市場可行性,還是一個市場經理,評估或預測一個活動的有效性,或者是一個銷售人員,需要數據來支持產品介紹,或者是一個負責所有這些數據密集型功能的獨立企業家,《Head First數據分析》中獨特的方法絕對是學習將原始數據轉化為重要業務工具所需的最有效方式。

- 確定要使用哪些數據來源來收集信息
- 評估數據質量,區分信號和噪音
- 建立基本數據模型以顯示模式,並將新信息融入模型
- 應對模糊信息
- 設計實驗來測試假設並得出結論
- 使用分割來將數據組織在不同的市場群體中
- 通過可視化數據分佈來揭示新的關係並說服他人
- 使用抽樣和概率模型來預測未來
- 清理數據以使其有用
- 向你的觀眾傳達分析結果

《Head First數據分析》利用認知科學和學習理論的最新研究成果,打造了一個多感官學習體驗,採用視覺豐富的格式,符合你的大腦工作方式,而不是讓你昏昏欲睡的文字重擔。