Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

買這商品的人也買了...

商品描述

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

商品描述(中文翻譯)

為了在今天不斷變化和不可預測的市場中取得成功,競爭激烈的企業需要重新思考和重新制定他們的策略。公司不再從內部開始進行新產品開發,而是從外部開始,從客戶體驗開始。這是一種全新的思維和工作方式,可以將那些難以適應當今環境的公司轉變為創新、敏捷和商業成功的組織。

公司必須發展一套新的組織能力:定性客戶研究,以更好地了解客戶行為和動機;開放式設計過程,重新構思可能性並將新想法轉化為出色的客戶體驗;以及敏捷的技術實施,快速原型化想法,將它們從白板上帶到現實世界,讓人們對其做出回應。

在《Subject to Change: Creating Great Products and Services for an Uncertain World》一書中,領先的體驗策略和設計公司Adaptive Path展示了成功企業如何利用客戶體驗來指導和塑造產品開發過程,從頭到尾。