YouTube: An Insider's Guide to Climbing the Charts (Paperback)

Alan Lastufka, Michael W. Dean

  • 出版商: O'Reilly
  • 出版日期: 2008-12-30
  • 定價: $1,050
  • 售價: 6.0$630
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 0596521146
  • ISBN-13: 9780596521141
  • 立即出貨

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商品描述

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:
  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

商品描述(中文翻譯)

想在YouTube上引起轟動嗎?甚至想要爆紅嗎?你來對地方了。這本書是由兩位經驗豐富的「YouTuber」所撰寫,他們深入瞭解這個領域,特別是Alan Lastufka,也就是「fallofautumndistro」,他擁有超過50,000個YouTube訂閱者和超過600萬次觀看次數。Alan和共同作者Michael W. Dean將向你展示如何製作高品質的影片,以及如何進行優化、編碼、上傳和推廣。這本書不能保證你會變得富有和出名,但它可以告訴你如何製作出優秀的影片藝術作品,以及你需要做什麼才能讓你的作品被看到。你將學到以下內容:
- 故事講述和導演技巧
- 拍攝、剪輯和渲染
- 創建自己的頻道
- 廣播用戶生成的內容
- 轉播商業內容
- 培養忠實觀眾
- 融入YouTube社區
- 成功的故事
加入Alan和靠YouTube維生的Michael,以及成功的電影製片人、作家和DIY藝術先驅。他們將從基本的裝備講起,帶你在YouTube上取得巨大成功,並著重於網絡和互動。你還將參加與YouTube明星LisaNova、Hank Green(vlogbrothers)、WhatTheBuckShow、nalts和liamkylesullivan的有趣訪談。Alan和Michael了解病毒式營銷,他們知道如何讓你的作品出現在每個人的YouTube雷達上。一旦你讀過這本書,你也會明白。