Designing Web Navigation: Optimizing the User Experience (網頁導航設計:優化使用者體驗)

James Kalbach

  • 出版商: O'Reilly
  • 出版日期: 2007-08-01
  • 售價: $1,870
  • 貴賓價: 9.5$1,777
  • 語言: 英文
  • 頁數: 416
  • 裝訂: Paperback
  • ISBN: 0596528108
  • ISBN-13: 9780596528102
  • 相關分類: 使用者經驗 UX
  • 無法訂購

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商品描述

Description

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them.

Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book:
  • Provides the foundations of web navigation and offers a framework for navigation design
  • Paints a broad picture of web navigation and basic human information behavior
  • Demonstrates how navigation reflects brand and affects site credibility
  • Helps you understand the problem you're trying to solve before you set out to design
  • Thoroughly reviews the mechanisms and different types of navigation
  • Explores "information scent" and "information shape"
  • Explains "persuasive" architecture and other design concepts
  • Covers special contexts, such as navigation design for web applications
  • Includes an entire chapter on tagging
While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

 

商品描述(中文翻譯)

描述

這本暢銷書在今天的網頁環境中進行了全面的重寫,提供了對網站開發的基本主題——導航設計的新觀點。在過去十年中,隨著網絡的變化和對Web 2.0和各種“豐富”互動技術的炒作,創建良好的網頁導航系統的基本問題仍然存在。《設計網頁導航》展示了良好的導航不是關於技術,而是關於人們尋找信息的方式以及您如何引導他們。

適合初級到中級網頁設計師、管理人員、其他非設計師以及尋求其他觀點的網頁開發專業人士,《設計網頁導航》提供了基本的設計原則、開發技巧和實用建議,並融入了真實世界的例子和基本概念。您的網站如何滿足業務目標?它如何滿足用戶的需求?您將學到導航設計觸及網站開發的大多數其他方面。本書:

- 提供了網頁導航的基礎,並提供了導航設計的框架
- 描繪了網頁導航和基本的人類信息行為的整體圖景
- 示範了導航如何反映品牌並影響網站的可信度
- 幫助您在設計之前了解您要解決的問題
- 徹底審查了導航的機制和不同類型
- 探討了“信息氣味”和“信息形狀”
- 解釋了“說服性”架構和其他設計概念
- 涵蓋了特殊情境,例如網頁應用的導航設計
- 包括一整章關於標籤的內容

儘管《設計網頁導航》專注於為具有業務目的的大型、信息豐富的網站創建導航系統,但書中的原則和技術也適用於小型網站。這本書經過深入研究和引用,不僅是該主題的優秀參考資料,也是一本出色的教學指南。每章結束時都有建議閱讀和一系列問題,提供實踐概念的練習。