The Accidental Entrepreneur, the Survivor Edition
暫譯: 意外創業者：生存者版
Allis, Janine
- 出版商: Wiley
- 出版日期: 2020-04-27
- 售價: $870
- 貴賓價: 9.5 折 $827
- 語言: 英文
- 頁數: 248
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0730384543
- ISBN-13: 9780730384540
海外代購書籍(需單獨結帳)
相關主題
商品描述
Get the inside story of Boost Juice, a global phenomenon, and discover 30 strategies for business success from its founder, Janine Allis. Share in Janine's colourful stories as a serious business woman on Shark Tank, a mud-covered competitor on Australian Survivor, author, podcast host and ambassador for Australia for UNHCR Leading Women Fund.
Establishing a new brand and creating a unique retail concept is never easy. So what happened when a mother of four put her all into doing just that? The Accidental Entrepreneur shares the inside story of Boost Juice, which exploded as a brand and became a global phenomenon. Learn how Australian adventurer Janine Allis transformed her healthy living idea into a beloved brand, and discover why she decided to do retail differently, providing an enjoyable customer experience based on a "love life" philosophy.
By offering delicious, healthy and fun options, Janine's juice and smoothie business grew rapidly into an award-winning enterprise. She then took on more exciting challenges - as a judge on Shark Tank, a competitor on Australian Survivor and now as an ambassador for Australia for UNHCR Leading Women Fund.
- Discover Janine's 30 secret strategies for business success
- Share in her colourful anecdotes and life experiences
- Gain business, leadership, and management insights
- Go behind the scenes for her roles on Shark Tank and Survivor
Anyone pursuing success can learn from Janine's ability to offer popular products with staying power and fans of Boost Juice, Shark Tank or Survivor will enjoy a behind the scenes look at these famous global franchises. Uncover the secrets of an Australian business owner who took a healthy living brand straight to the top!
商品描述(中文翻譯)
獲得 Boost Juice 的內幕故事，這是一個全球現象，並從其創始人 Janine Allis 那裡發現 30 種商業成功策略。分享 Janine 作為一位認真的商業女性在《Shark Tank》上的多彩故事，作為《Australian Survivor》中的泥濘競爭者，作為作者、播客主持人以及澳洲聯合國難民署女性領導基金的代言人。
建立一個新品牌並創造獨特的零售概念從來都不是一件容易的事。那麼，當一位四個孩子的母親全心投入這項工作時，發生了什麼呢？《The Accidental Entrepreneur》分享了 Boost Juice 的內幕故事，這個品牌迅速崛起並成為全球現象。了解澳洲冒險家 Janine Allis 如何將她的健康生活理念轉變為一個受人喜愛的品牌，並發現她為何決定以不同的方式進行零售，根據「熱愛生活」的理念提供愉快的顧客體驗。
通過提供美味、健康且有趣的選擇，Janine 的果汁和冰沙業務迅速成長為一家獲獎企業。隨後，她接受了更多令人興奮的挑戰——擔任《Shark Tank》的評審、《Australian Survivor》的競爭者，現在則是澳洲聯合國難民署女性領導基金的代言人。
- 發現 Janine 的 30 種商業成功秘訣
- 分享她多彩的軼事和生活經歷
- 獲得商業、領導和管理的見解
- 深入了解她在《Shark Tank》和《Survivor》中的角色
任何追求成功的人都可以從 Janine 提供受歡迎且持久的產品的能力中學習，而 Boost Juice、Shark Tank 或 Survivor 的粉絲將享受這些著名全球品牌的幕後故事。揭開這位澳洲企業主的秘密，她將健康生活品牌推向巔峰！
作者簡介
Janine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp counselor in San Francisco to a Stewardess of David Bowie's yacht. In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily
.After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to "do retailing differently", delivering a unique customer experience based on the "love life" philosophy. In 2000, Boost was born.
Janine has been presented numerous retail, franchise and business awards including just to name a few, Telstra Business Women of the Year, Amex Retailer of the year, Awarded Exporter of the year and this year BRW named her one of fifteen people that changed the way Australia does business in the last 35 years.
作者簡介(中文翻譯)
珍妮·阿利斯是一位內心充滿冒險精神的人，於80年代作為年輕的澳洲背包客環遊世界，從舊金山的夏令營輔導員到大衛·鮑伊的遊艇空服員。在1999年一次美國之行中，珍妮目睹了果汁和冰沙類別穩步增長。經過廣泛的研究，她開始發展一個與世界上其他任何事物都不同的商業概念。她的願景是「以不同的方式進行零售」，提供基於「熱愛生活」哲學的獨特顧客體驗。2000年，Boost誕生了。
珍妮獲得了眾多零售、特許經營和商業獎項，包括僅舉幾例，Telstra年度商業女性、Amex年度零售商、年度出口商獎，今年BRW將她評選為過去35年來改變澳洲商業方式的十五人之一。
