Small Business for Dummies
暫譯: 小型企業入門指南

Curtis, Veechi

Small Business for Dummies

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商品描述

Get inspired to build a profitable business with this essential guide

In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business.

From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You'll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits.

This new edition also covers:

  • Using business plans to stay one step ahead
  • Building positive teams and managing employees
  • Creating financial projections that actually work
  • Attracting the kind of customers you really want
  • Expanding your online presence
Whether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.

商品描述(中文翻譯)

獲得靈感，建立一個有利可圖的商業，這本必備指南將助你一臂之力

在這本暢銷且權威的參考書籍最新版本《小型企業入門》中，解釋了如何讓你的企業走上成功之路。透過這本指南，你將發現如何培養你的創業精神，建立相對於競爭對手的優勢，並應對日常商業中日益增加的挑戰。

從設立預算的基本知識到制定退出計劃，本書解釋了如何發展一個能迅速回應機會的有利可圖的企業。你將學會如何識別你的企業與眾不同之處，以及如何利用這些知識來建立你的品牌並產生超過平均水平的利潤。

這個新版本還涵蓋了：
- 使用商業計劃保持領先一步
- 建立積極的團隊並管理員工
- 創建實際有效的財務預測
- 吸引你真正想要的客戶
- 擴展你的線上存在感

無論你是小型企業的老手還是新手，這本指南都提供了實用的建議和啟發性的指導，幫助你在每一步中前行。

作者簡介

Born in Scotland, Veechi Curtis attended university in Bathurst, NSW, where she completed her degree in Accountancy and Business Management. Specialising in business consulting and accounting software training, she has been an MYOB Certified Consultant and QuickBooks trainer for over a decade, training many hundreds of businesses in how to make their accounting software work for them.
As a journalist, she has written for many publications including Australian PC World, Australian Personal Computer, CCH Australia Limited and a columnist for the The Sydney Morning Herald.
Curtis is a qualified accountant and business consultant who specialises in teaching small businesses about technology and finance. She is the author of MYOB Software For Dummies (now in its seventh edition); QuickBooks For Dummies, Second Edition; Small Business For Dummies, Fourth Edition; and Creating a Business Plan For Dummies (publishing March 2014).

作者簡介(中文翻譯)

出生於蘇格蘭的Veechi Curtis在新南威爾士州的巴瑟斯特（Bathurst）大學就讀，並獲得會計與商業管理學位。她專注於商業諮詢和會計軟體培訓，擁有超過十年的MYOB認證顧問和QuickBooks培訓師經驗，培訓了數百家企業如何有效使用其會計軟體。
作為一名記者，她為多個出版物撰寫文章，包括Australian PC World、Australian Personal Computer、CCH Australia Limited，並擔任The Sydney Morning Herald的專欄作家。
Curtis是一位合格的會計師和商業顧問，專門教授小型企業有關技術和財務的知識。她是MYOB Software For Dummies（目前已出版第七版）、QuickBooks For Dummies第二版、Small Business For Dummies第四版，以及Creating a Business Plan For Dummies（將於2014年3月出版）的作者。

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