Connecting to Customers: Strategies and Solutions for Growing Your Business Onli

Strategies and Solutions for Growing Your Business Online

Establishing a basic e-commerce site is easy but building an online relationship management system to evaluate transactions, manage customer interactions, and extend your business reach offers far greater business benefits. Learn about the latest customer-centric Internet strategies, technologies, and tools in CONNECTING TO CUSTOMERS. This practical, insightful book will help you understand how an Internet-based solution can provide powerful, direct links to customers so that you can deliver the products, services, and information they wantexactly when and how they want them. Learn about:

THE BUSINESS ISSUE: Get the facts on how to do a needs analysis for an Internet solution, learn how the right Internet solution can improve your business processes, and read real-world case studies about the business problems that Internet solutions solve.
THE BUSINESS VALUE: Learn about the rules for return on investment in customer-focused projects, and see how an Internet solution can create value through efficiencies in production, increased speed to market, extended reach of products, and other benefits.
THE MICROSOFT SOLUTION: Explore the benefits of a basic, secure Web presence or of an online retail site with advanced capabilities, and learn how businesses, partners, and technologies work and fit together in solutions with the Microsoft Solutions Framework.
PLANNING AND PROJECT MANAGEMENT: Discover whats involved in Internet solution deployment, including roles and responsibilities, infrastructure requirements, typical project schedule, choosing team members, complementary tools and solutions, technology trends, and more.

「在線發展業務的策略和解決方案」

建立一個基本的電子商務網站很容易，但建立一個在線關係管理系統來評估交易、管理客戶互動並擴大業務覆蓋範圍，將帶來更大的業務效益。在《連接客戶》這本實用而富有洞察力的書中，您將了解到最新的以客戶為中心的互聯網策略、技術和工具。這本書將幫助您了解基於互聯網的解決方案如何能夠提供強大的、直接的與客戶建立聯繫的方式，以便您能夠在客戶需要的時候、以他們想要的方式提供產品、服務和信息。以下是您將學到的內容：

業務問題：瞭解如何進行互聯網解決方案的需求分析，了解合適的互聯網解決方案如何改善業務流程，並閱讀有關互聯網解決方案解決的實際案例。

業務價值：了解以客戶為中心的項目投資回報的規則，並了解互聯網解決方案如何通過生產效率提高、市場推出速度加快、產品覆蓋範圍擴大等方面創造價值。

微軟解決方案：探索基本安全的網絡存在或具有高級功能的在線零售網站的好處，並了解在微軟解決方案框架中業務、合作夥伴和技術如何協同工作和配合。

計劃和項目管理：了解互聯網解決方案部署所涉及的內容，包括角色和責任、基礎設施要求、典型項目進度、選擇團隊成員、相關工具和解決方案、技術趨勢等等。