Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence ( Marketing Science )

Steven Struhl

  • 出版商: Kogan Page
  • 出版日期: 2015-07-28
  • 售價: $1,900
  • 貴賓價: 9.5$1,805
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 0749474017
  • ISBN-13: 9780749474010
  • 相關分類: 行銷/網路行銷 Marketing
  • 下單後立即進貨 (約1週~2週)

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商品描述

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

商品描述(中文翻譯)

《實用文本分析》是一本將文本分析應用於行銷的專業人士和數據分析專家之間的橋樑。本書以易於理解的方式介紹了文本分析的不同方法和技術,以及它們的用途、優點和缺點,並與行銷專業人士相關聯。每一章節都包含插圖和圖表、提示和技巧、工具和技術的指引、定義以及案例研究/示例。顧問和研究人員Steven Struhl以幫助行銷人員澄清和組織各種方法、提出正確問題並成功應用結果以尋找任何非結構化數據的含義並制定有效的新行銷策略的方式來介紹文本分析的過程。