Content Management Bible (Paperback)
暫譯: 內容管理聖經 (平裝本)

As the Information Age dawns, the information at our disposal expands haphazardly. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information and organize targeting and distribution:

• What does a system that handles massive amounts of information look like, and how can a single system produce a wide range of well-targeted custom publications from the same information base?
• How can a system be created that understands each piece of information and how do I transform content to fit the various distribution methods such as web, print, handhelds and others?
• What are the steps and processes you need to create such a system, and how can this system serve an organization's overall business goals and future initiatives?

Table of Contents

Preface.

Acknowledgments.

Introduction.

Part I: What Is Content?

Chapter 1: Defining Data, Information, and Content.

Chapter 2: Content Has Format.

Chapter 3: Content Has Structure.

Chapter 4: Functionality Is Content, Too!

Chapter 5: But What Is Content Really?

Part II: What Is Content Management?

Chapter 6: Understanding Content Management.

Chapter 7: Introducing the Major Parts of a CMS.

Chapter 8: Knowing When You Need a CMS.

Chapter 9: The Roots of Content Management.

Chapter 10: The Branches of Content Management.

Part III: Doing Content Management Projects.

Chapter 11: Staffing a CMS.

Chapter 12: Working within the Organization.

Chapter 13: Getting Ready for a CMS.

Chapter 14: Securing a Project Mandate.

Chapter 15: Doing Requirements and Logical Design.

Chapter 16: Selecting Hardware and Software.

Chapter 17: Implementing the System.

Chapter 18: Rolling Out the System.

Part IV: The Logical Design of a CMS.

Chapter 19: The Wheel of Content Management.

Chapter 20: Working with Metadata.

Chapter 21: Cataloging Audiences.

Chapter 22: Designing Publications.

Chapter 23: Designing Content Components.

Chapter 24: Accounting for Authors.

Chapter 25: Accounting for Acquisition Sources.

Chapter 26: Designing Content Access Structures.

Chapter 27: Designing Workflow and Staffing Models.

Part V: Building a CMS.

Chapter 28: What Are Content Markup Languages?

Chapter 29: XML and Content Management.

Chapter 30: Processing Content.

Chapter 31: Building Collection Systems.

Chapter 32: Building Management Systems.

Chapter 33: Building Publishing Systems.

Epilogue.

Index.