It's Your World, So Change It: Using the Power of the Internet to Create Social Change

Tom Head

  • 出版商: QUE
  • 出版日期: 2010-07-04
  • 售價: $740
  • 貴賓價: 9.5$703
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Paperback
  • ISBN: 0789739771
  • ISBN-13: 9780789739773

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There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: " Using the Web to find activism jobs and volunteer opportunities " Using Google Alerts, RSS feeds, and other tools to stay informed " Building cause-related web sites - even if you have practically no money or web experience " Engaging effectively on social networking sites " Promoting causes, events, or organizations without spamming " Getting more attention and links for a cause " Keeping allies informed via email, blogs, text messaging, and Twitter " Organizing local activists using global media, and using online activism to support on-the-ground work " Blogging to promote a cause: when it works, and when it's not worth it " Avoiding the common mistakes e-activists make