iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, 2/e (Paperback)

Jeffrey Hughes

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, 2/e (Paperback)
  • 出版商: QUE
  • 出版日期: 2011-10-10
  • 定價: $800
  • 售價: 6.0 折 $480
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 0789748339
  • ISBN-13: 9780789748331
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存 < 4)

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商品描述

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

 

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it

• Cut through the clutter in an App Store with more than 475,000 apps

• Target and segment your audience–and reach it with pinpoint accuracy

• Identify your true competitors, learn from them, and successfully sell against them

• Use social media to build strong relationships with thousands of potential buyers

• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs

• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more

• Utilize social media to generate positive word-of-mouth

• Get promoted in traditional media at surprisingly low costs

• Time your launch and marketing activities for maximum impact

• Write, publish, and distribute winning press releases

• Price your app carefully and adjust pricing to maximize long-term revenue

商品描述(中文翻譯)

《行銷你的 iPhone/iPad 應用程式：簡單、逐步指南–全新更新版！》

抓住數十億美元的 iPhone/iPad 應用程式市場份額！頂尖行動應用程式行銷專家 Jeffrey Hughes 將向您展示如何創建一款能夠銷售的應用程式，找到願意購買的客戶，並激勵他們立即付款！不要只是隨便推出您的應用程式；學習如何在 App Store 變得越來越擁擠的情況下引起注意並實現銷售！本書完全修訂，以適應當今的 iPhone/iPad 市場，引導您制定一個成功的行銷計劃，定位您的應用程式，打造您的訊息，使用最新的社交行銷技巧，與最佳客戶建立聯繫等等！無需任何行銷經驗。這本書通過大量的實例、螢幕截圖和逐步指南，讓 iPhone/iPad 應用程式行銷變得輕鬆！

您將學到以下內容：
• 創建一款對願意付費的客戶具有獨特價值的應用程式
• 在擁有超過 475,000 款應用程式的 App Store 中脫穎而出
• 定位並細分您的目標受眾，並以精確的準確度觸及他們
• 確定您真正的競爭對手，向他們學習，並成功地與他們競爭銷售
• 利用社交媒體與數千潛在買家建立牢固關係
• 學習如何最大程度地利用 Facebook、Twitter、YouTube 等社交媒體工具，為您的應用程式獲得曝光
• 創建一個整合、一致的總體訊息：命名、圖示、圖形、網站、App Store 文字等
• 利用社交媒體產生正面口碑
• 以驚人的低成本在傳統媒體上進行宣傳
• 在最佳時機推出和行銷活動，以達到最大的影響力
• 撰寫、發布和分發成功的新聞稿
• 謹慎定價您的應用程式，並調整價格以最大化長期收益

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