WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog (Paperback)

WordPress® SEO Success

Search Engine Optimization for Your WordPress Website or Blog

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

• Build a complete SEO strategy--and a content plan that aligns with it
• Choose the best WordPress SEO tools and plugins for your needs
• Uncover quick, powerful ways to improve your site
• Identify and research keywords far more effectively
• Reflect SEO in architecture via site mapping and marketing funnels
• Sensibly manage the inevitable tradeoffs of optimization
• Improve SEO even if you’re running a free WordPress.com blog
• Leverage content themes and keyword-driven blogging techniques
• Optimize “blog-meets-website” and “multiple blogs+sites” deployments
• Strengthen your rankings by intelligently using social media
• Optimize your sites for smartphones and tablets
• Measure performance via free analytics--including mobile analytics
• Integrate organic SEO with paid advertising
• Avoid today’s worst SEO blunders 

Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

《WordPress® SEO 成功》

《為您的 WordPress 網站或部落格進行搜索引擎優化》

專為 WordPress 使用者設計的實用、最新的 SEO 技巧！

WordPress 提供了強大的 SEO 工具：這本實用指南將幫助您充分利用這些工具！本指南專為 WordPress 使用者撰寫，涵蓋了您所需的一切：內建的 WordPress 功能、第三方插件、良好整合的網路資源等等。無論您管理的是大型網站還是個人部落格，Jacob Aull 將幫助您將 SEO 整合到您的所有工作中，從策略到現有內容的優化。對 SEO 還不熟悉？已經從事這個行業？無論哪種情況，《WordPress SEO 成功》都將幫助您獲得所需的流量和價值！

本書內容包括：
- 建立完整的 SEO 策略，並制定與之相符的內容計劃
- 選擇最適合您需求的 WordPress SEO 工具和插件
- 發現快速而有效的改善網站的方法
- 更有效地識別和研究關鍵字
- 通過網站地圖和營銷漏斗在架構中反映 SEO
- 明智地處理優化中不可避免的權衡
- 即使在運行免費的 WordPress.com 部落格上，也能改善 SEO
- 利用內容主題和關鍵字驅動的部落格技巧
- 優化「部落格與網站相結合」和「多個部落格+網站」的部署
- 通過智能使用社交媒體來增強您的排名
- 將您的網站優化為智能手機和平板電腦
- 通過免費的分析工具（包括移動分析）來衡量網站性能
- 將有機 SEO 與付費廣告相結合
- 避免當今最糟糕的 SEO 失誤

Jacob Aull 是 Zen Fires Digital Marketing 的負責人，從互聯網營銷出現之時起就一直從事這個行業。他在 90 年代末開始從事網頁設計和品牌推廣工作，並成為一家代理商的合作夥伴。在更深入地從事線上和搜索營銷的過程中，他於 2009 年獲得了喬治亞州立大學羅賓遜商學院的市場營銷碩士學位。在那裡，他定制了自己的學位計劃，並完成了一個關於社交媒體營銷的獨立研究論文。2010 年，該大學邀請他撰寫並教授其首個社交媒體營銷課程，至今仍在繼續。Aull 編輯了 Prentice Hall 的第一本社交媒體營銷教科書，並撰寫了相應的教師手冊。他共同創辦並主持了亞特蘭大互動營銷協會社交媒體特別興趣小組，並廣泛演講社交和搜索營銷相關的主題。