Franchise Organizations

Jeffrey L. Bradach

  • 出版商: Harvard Business Review Press
  • 出版日期: 1998-01-30
  • 售價: $1,430
  • 貴賓價: 9.5$1,359
  • 語言: 英文
  • 頁數: 248
  • 裝訂: Hardcover
  • ISBN: 087584832X
  • ISBN-13: 9780875848327
  • 無法訂購


Explores the key factors that shape a franchise's business success, including the addition of new outlets and the maintenance of standards, and shows how companies can blend franchise outlets with their corporate structure to gain a competitive advantage