Franchise Organizations
暫譯: 特許經營組織
Jeffrey L. Bradach
- 出版商: Harvard Business Review Press
- 出版日期: 1998-01-30
- 售價: $1,410
- 貴賓價: 9.5 折 $1,340
- 語言: 英文
- 頁數: 248
- 裝訂: Hardcover
- ISBN: 087584832X
- ISBN-13: 9780875848327
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商品描述
Explores the key factors that shape a franchise's business success, including the addition of new outlets and the maintenance of standards, and shows how companies can blend franchise outlets with their corporate structure to gain a competitive advantage
商品描述(中文翻譯)
探討影響特許經營業務成功的關鍵因素，包括新店的增加和標準的維護，並展示公司如何將特許經營店與其企業結構結合，以獲得競爭優勢。
