How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
暫譯: 如何以低成本或免費方式利用網路為您的業務或網站進行廣告、推廣和行銷

Bruce C. Brown

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商品描述

Description

How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing

商品描述(中文翻譯)

**描述**

**如何利用網際網路廣告、推廣和行銷您的業務或網站—幾乎不花錢或少量花費**

您是否有興趣推廣您的業務和/或網站,但沒有傳統廣告的大預算?這本新書將教您如何利用網際網路以最低的成本建立、推廣並從您的網站或實體商店中獲利。讓我們為您提供成功經營業務所需的知識!學習如何通過數百種網路行銷方法,包括許多免費和低成本的推廣方式,為您的網站或商店帶來更多流量。

這本新書提供了一個全面的、實用的、逐步指導,幫助您通過使用數百個經過驗證的提示、工具和技術來增加網站流量和傳統商店流量。學習如何針對更多客戶進行行銷,並從行銷的角度優化您的網站。您將學會如何針對您的行銷活動、使用關鍵字、生成免費廣告、搜尋引擎策略、了解電子郵件行銷的內部秘訣、如何建立網路社群、共同品牌、電子郵件自動回覆、Google 廣告、橫幅廣告、eBay 店面、網頁設計資訊、搜尋引擎註冊、目錄,以及成功和失敗策略的實際案例。