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商品描述
A recent study found that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, Ebay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.
More conversions, fewer dissatisfied users, better return on investment. Can you afford not to improve your forms' user experiences?
This book will walk you through every part of designing a great forms user experience. From the words, to how the form looks, and on to interactivity, you'll learn how to design a web form that works beautifully on mobiles, laptops and desktops. Filled with practical and engaging insights, and plenty of real-world examples, both good and bad.
You'll learn answers to common queries like:
- Where should field labels go?
- What makes a question easy to understand?
- How do you design forms to work on small screens?
- How does touch impact on form design?
- How long can a form be?
- What look and feel should the form have: skeumorphic, flat, or something else?
- What's best practice for error messaging?
商品描述(中文翻譯)
最近的一項研究發現，設計一個具有良好用戶體驗的表單，平均幾乎使首次完成的成功率翻倍。例如，Ebay 透過重新設計其一個移動表單螢幕上的按鈕，每年額外獲得了 5 億美元的收入。
更多的轉換、更少的不滿意用戶、更好的投資回報。你能承擔不改善表單的用戶體驗嗎？
本書將引導你了解設計出色表單用戶體驗的每一個部分。從文字到表單的外觀，再到互動性，你將學會如何設計一個在手機、筆記型電腦和桌面電腦上都能完美運作的網頁表單。本書充滿了實用且引人入勝的見解，以及許多真實世界的範例，包括好的和不好的。
你將學到常見問題的答案，例如：
- 欄位標籤應該放在哪裡？
- 什麼使問題易於理解？
- 如何設計適用於小螢幕的表單？
- 觸控如何影響表單設計？
- 表單可以有多長？
- 表單應該有什麼樣的外觀和感覺：擬物化、平面化，還是其他？
- 錯誤訊息的最佳實踐是什麼？
