The Big Data Opportunity in Our Driverless Future

From Detroit to Germany, Japan, and Korea, within the incumbent automotive industry there is amplifying conversation about the magnitude, extent and timing of the disruption that will result from the introduction of autonomous and driverless vehicles. This disruption will in turn result from innovations in technology and business models and changing attitudes toward car ownership. Catalyzed by the development of Autonomous, Connected and Electrified (ACE) vehicles and Mobility Services, the emerging hybrid mobility model will blend car ownership with on-demand car access. Big data generated inside and outside ACE vehicles and the exploitation of that data by machine intelligence technologies are key ingredients in this next generation of mobility. Together they offer a unique and still overlooked value creation opportunity. The book presents a strategy for capitalizing on the opportunities presented in our driverless future through the combination of startup innovations with corporate innovation efforts.

從底特律到德國、日本和韓國，現有汽車行業中對於自動駕駛車輛的引入所帶來的破壞性變革的規模、範圍和時機的討論越來越多。這種變革將源於技術和商業模式的創新，以及對汽車擁有權的態度的改變。在自主、連接和電動（ACE）車輛和移動服務的發展推動下，新興的混合移動模式將車輛擁有權與按需車輛使用相結合。ACE車輛內外產生的大數據以及機器智能技術對該數據的利用是下一代移動性的關鍵要素。它們共同提供了一個獨特且仍然被忽視的價值創造機會。本書提出了一種策略，通過結合初創創新和企業創新努力，來利用我們無人駕駛未來所帶來的機遇。