Metadata Matters
暫譯: 元數據的重要性
Horodyski, John
- 出版商: Auerbach Publication
- 出版日期: 2022-04-04
- 售價: $1,780
- 貴賓價: 9.5 折 $1,691
- 語言: 英文
- 頁數: 154
- 裝訂: Quality Paper - also called trade paper
- ISBN: 103203923X
- ISBN-13: 9781032039237
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商品描述
In what is certain to be a seminal work on metadata, John Horodyski masterfully affirms the value of metadata while providing practical examples of its role in our personal and professional lives. He does more than tell us that metadata matters--he vividly illustrates why it matters. --Patricia C. Franks, PhD, CA, CRM, IGP, CIGO, FAI, President, NAGARA, Professor Emerita, San José State University, USA
If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, the building for its content, and the ability to understand what data can be for us all. We are just starting to bring change into the management of the data that connects our experiences.
Metadata Matters explains how metadata is the foundation of digital strategy. If digital assets are to be discovered, they want to be found. The path to good metadata design begins with the realization that digital assets need to be identified, organized, and made available for discovery. This book explains how metadata will help ensure that an organization is building the right system for the right users at the right time. Metadata matters and is the best chance for a return on investment on digital assets and is also a line of defense against lost opportunities. It matters to the digital experience of users. It helps organizations ensure that users can identify, discover, and experience their brands in the ways organizations intend. It is a necessary defense, which this book shows how to build.
商品描述(中文翻譯)
在這本必將成為元數據領域的重要著作中，約翰·霍羅迪斯基（John Horodyski）巧妙地肯定了元數據的價值，同時提供了其在我們個人和專業生活中角色的實際範例。他不僅告訴我們元數據的重要性，還生動地說明了為什麼它重要。 --帕特里夏·C·弗蘭克斯（Patricia C. Franks），博士，加州註冊檔案管理師（CA, CRM, IGP, CIGO, FAI），NAGARA 會長，美國聖荷西州立大學名譽教授
如果數據是我們現代社會建立的語言，那麼元數據就是其語法，是意義的構建，是內容的基礎，以及理解數據對我們所有人所能帶來的價值的能力。我們才剛開始對連結我們經驗的數據管理進行變革。
《元數據的重要性》解釋了元數據如何成為數位策略的基礎。如果數位資產要被發現，它們必須被找到。良好的元數據設計之路始於認識到數位資產需要被識別、組織並提供發現的機會。本書解釋了元數據如何幫助確保組織為正確的用戶在正確的時間建立正確的系統。元數據的重要性在於它是數位資產投資回報的最佳機會，也是防止機會流失的一道防線。它對用戶的數位體驗至關重要。它幫助組織確保用戶能夠以組織所期望的方式識別、發現和體驗他們的品牌。這是一道必要的防線，本書將展示如何建立這道防線。
作者簡介
John Horodyski, MLIS, MAS, is a digital sleuth, author, pundit, librarian, archivist, strategist, and management consultant who loves many grand things. These include a great cup of coffee, the splendor of long breakfasts, the grandeur of long dinners, the luscious libations of champagne, a Negroni in summer, a Manhattan in winter, and vodka sodas with lime anytime (but not necessarily in that order), the subtle sublime sounds of minimalist piano and chillout, the principled positive power of metadata, the never-ending necessary life skill and joy of reading books, the physical and spiritual benefits of hiking in the mountains, and the beauty that can only be found anywhere in the Mediterranean, the island of Naxos, the Spanish Riviera, the Sunshine Coast of British Columbia, the Big Island of Hawaii and Hapuna Beach, and the warm desert sun and midcentury extravagance of Palm Springs for good living for my future home.
John is a Managing Director with Salt Flats, with executive management strategy experience in information management, including digital asset management (DAM), metadata and taxonomy design, content strategy, analytics, governance, MarTech, and marketing operations. John is one of the world's leading experts on metadata and DAM and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods and Retail, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San José State University, where he teaches a graduate course in DAM. In addition to regular training and public speaking on digital media and metadata, John is a board member/metadata editor of the Journal of Digital Media Management and a monthly DAM contributor to CMS Wire.
John lives in Vancouver, Canada, for now.
作者簡介(中文翻譯)
約翰·霍羅迪斯基 (John Horodyski), MLIS, MAS 是一位數位偵探、作家、評論家、圖書館員、檔案管理員、策略家和管理顧問，他熱愛許多宏偉的事物。這些包括一杯美味的咖啡、悠長早餐的壯麗、豐盛晚餐的宏偉、香檳的美味、夏天的尼格羅尼 (Negroni)、冬天的曼哈頓 (Manhattan)，以及隨時隨地的青檸伏特加蘇打 (vodka sodas with lime)（但不一定是這個順序）、極簡鋼琴和輕音樂的微妙美妙聲音、元數據的原則性正面力量、永無止境的必要生活技能和閱讀書籍的樂趣、在山中健行的身心益處，以及只有在地中海、納克索斯島 (Naxos)、西班牙里維埃拉 (Spanish Riviera)、不列顛哥倫比亞的陽光海岸 (Sunshine Coast)、夏威夷的大島 (Big Island of Hawaii) 和哈普納海灘 (Hapuna Beach)、以及棕櫚泉 (Palm Springs) 的溫暖沙漠陽光和中世紀奢華中才能找到的美麗，這些都是我未來家園的美好生活所需。
約翰是 Salt Flats 的董事總經理，擁有資訊管理方面的高層管理策略經驗，包括數位資產管理 (DAM)、元數據和分類法設計、內容策略、分析、治理、行銷科技 (MarTech) 和行銷運營。約翰是全球元數據和 DAM 的領先專家之一，曾為多家《財富》前 10、50、100 和 500 的客戶提供策略指導和諮詢，這些客戶來自消費品和零售、媒體與娛樂、製藥行業和保險等領域。約翰也是聖荷西州立大學的兼任教員，教授數位資產管理的研究生課程。除了定期進行數位媒體和元數據的培訓和公開演講外，約翰還是《數位媒體管理期刊》的董事會成員/元數據編輯，以及 CMS Wire 的每月 DAM 貢獻者。
目前，約翰居住在加拿大溫哥華。
