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Psychological Insights on the Role and Impact of the Media During the Pandemic: Lessons from COVID-19
暫譯: 疫情期間媒體角色與影響的心理學洞察:來自COVID-19的教訓

Gunter, Barrie

  • 出版商: Routledge
  • 出版日期: 2022-07-12
  • 售價: $5,870
  • 貴賓價: 9.5$5,577
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032228792
  • ISBN-13: 9781032228792
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.

Throughout the pandemic, media coverage has played an important role in drawing attention to specific messages, influencing public risk perceptions and fear responses. Mainstream media and other electronic communication systems such as Facebook and WhatsApp have been pivotal in getting pandemic information out to the public, thereby influencing their beliefs, attitudes and behaviour and engaging them generally in the pandemic as stakeholders. In this timely volume, author Barrie Gunter considers how people reacted to this coverage and its contribution to their understanding of what was going on, including the influence of fake news and misinformation on public beliefs about the pandemic, from anti-lockdown protests to the "anti-vaxx" movement. In addition, looking at how government messaging was not always consistent or clear and how different authorities were found not always to be in harmony or compliance with the messages they put out, Gunter examines the harm done by presenting different publics with ambiguous or conflicting narratives.

Drawing out important communications strategy lessons to be learned for the future, this is essential reading for students and researchers in psychology, public health and medical sciences and for policymakers who assess government strategies, responses and performance.

商品描述(中文翻譯)

本卷聚焦於不同媒體和通訊系統在告知公眾有關疫情方面所扮演的角色,塑造他們對所發生事件的看法,並促進遵守與疫情相關的限制措施的行為。

在整個疫情期間,媒體報導在引起對特定信息的關注、影響公眾的風險感知和恐懼反應方面發揮了重要作用。主流媒體及其他電子通訊系統,如 Facebook 和 WhatsApp,對於將疫情信息傳遞給公眾至關重要,從而影響他們的信念、態度和行為,並使他們作為利益相關者普遍參與疫情。在這本及時的著作中,作者 Barrie Gunter 考慮了人們對這些報導的反應及其對他們理解所發生事件的貢獻,包括假新聞和錯誤信息對公眾對疫情信念的影響,從反封鎖抗議到「反疫苗」運動。此外,Gunter 也探討了政府信息傳遞並不總是一致或清晰,以及不同當局在發布的信息上並不總是和諧或一致所造成的問題,並檢視了向不同公眾呈現模糊或相互矛盾的敘事所造成的傷害。

提煉出未來需要學習的重要通訊策略教訓,這是心理學、公共衛生和醫學科學的學生和研究人員,以及評估政府策略、反應和表現的政策制定者必讀的資料。

作者簡介

Barrie Gunter is an Emeritus Professor in Media at the University of Leicester, United Kingdom. A psychologist by training, he has published more than 80 books on a range of media, marketing, business, leisure and psychology topics.

作者簡介(中文翻譯)

巴里·甘特是英國萊斯特大學媒體學的名譽教授。他的專業背景是心理學,已出版超過80本有關媒體、行銷、商業、休閒和心理學主題的書籍。