Designedup: A Designer's Guide on How to Lead Inside the Tech Industry

"Carter's new book, DesignedUp, is a useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world -- someone who chooses to plot their own course across many companies' diverse set of interests instead of being loyal to just one. In doing so, they have selected an exciting path that will bring them many heralded victories and challenging pitfalls, which Carter has aptly navigated over her impressive career. If you have been in the field for a while, I think you will find Carter's book to be a refreshing antidote to any career doldrums you may have."-- Dr. John Maeda, VP of Design and Artificial Intelligence, Microsoft

"Designers have long asked for a 'seat at the table.' What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organisations need to succeed today."-- Jeff Gotthelf, Author "Lean UX" and "Sense & Respond"

Are you struggling to get non-designers to understand the value of what you do?

Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a 'nice extra', rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don't understand or appreciate the power of design.

DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord, the book shows you how to:

• Assess and harness your strengths
• Understand and communicate in the language of business and tech
• Develop your influencing skills to bring tech leads and stakeholders on board with design
• Present compelling design arguments that resonate with decision-makers
• Turn execs into design evangelists
• Spread the love for human-centred design far beyond your deliver

「Carter的新書《DesignedUp》是一本對於現代設計從業者非常有用的指南，這些從業者處於IT諮詢和代理機構的交叉點上，他們選擇在許多公司的不同利益之間自行規劃自己的職業道路，而不是忠於一家公司。在這樣做的過程中，他們選擇了一條令人興奮的道路，將帶給他們許多受讚譽的勝利和具有挑戰性的困境，而Carter在她令人印象深刻的職業生涯中巧妙地應對了這些困境。如果你在這個領域已經有一段時間了，我認為你會發現Carter的書對於解決你可能遇到的職業低潮非常有幫助。」- Microsoft設計與人工智慧副總裁Dr. John Maeda

「設計師長期以來一直希望能夠在決策桌上有一席之地。Emma Carter所做的不僅給了他們這個機會，還給了他們重新設計桌子的路線圖，以符合當今科技驅動組織的需求。」- 《Lean UX》和《Sense & Respond》作者Jeff Gotthelf

「你是否在努力讓非設計師理解你的價值？」
「對於設計師來說，科技公司和諮詢公司可能會讓人感到不友好。設計經常被視為一個「好的附加功能」，而不是流程的一個重要組成部分，設計師發現自己的聲音被那些不理解或欣賞設計力量的決策者所掩蓋。」

《DesignedUp》將幫助你消除障礙，成為一位能夠有效影響從工程師到高層主管的設計領導者。通過分享全球科技和設計領域領導者的觀點、方法、框架和成功案例，包括Thoughtworks的CTO Rebecca Parsons、frog的全球首席創意官Andreas Markdalen、PwC UK的執行創意總監Lauren Pleydell-Pearce、Fjord的前全球設計總監Dr. Andy Polaine等，本書將向你展示如何：
- 評估和利用自己的優勢
- 了解並用商業和科技的語言進行溝通
- 發展你的影響力，使科技領導者和利益相關者支持設計
- 提出引人入勝的設計論點，與決策者產生共鳴
- 將高層主管轉變為設計傳教士
- 將以人為中心的設計理念傳播到遠超過你的交付範圍之外」

Emma Carter is a seasoned design leader with more than two decades of experience in design and innovation across various industries. She has witnessed, and adapted to, the evolution of design as it has embraced the fast-paced tech industry and continued to solve problems for humans.
Emma successfully led an award-winning design agency in the UK, before embarking on a new and rather sunnier chapter in Brisbane, Australia. During her tenure as a Principal Experience Designer at leading global technology consultancy, Thoughtworks, she spent nearly a decade assisting clients in elevating their design maturity by driving a customer-centric approach to problem-solving and leading cross-functional agile teams to think from the user's perspective.
As a regular speaker at conferences and events, Emma shares her expertise and inspires audiences to embrace the power of design. Driven by her unwavering commitment to creating better experiences through design. Emma Carter brings her unique blended experience of branding, visual design, experience design and agile delivery to the forefront. She propels organisations forward, fostering design maturity and ensuring they embrace the full spectrum of design's transformative value.

Emma Carter是一位經驗豐富的設計領導者，在不同行業擁有超過二十年的設計和創新經驗。她見證了設計的演變，並適應了快節奏的科技行業，持續為人類解決問題。

Emma在英國成功領導了一家屢獲殊榮的設計代理機構，然後開始了在澳大利亞布里斯班的新篇章。在擔任全球領先的技術咨詢公司Thoughtworks的首席體驗設計師期間，她花了近十年的時間幫助客戶提升設計成熟度，推動以客戶為中心的解決問題方法，並領導跨職能敏捷團隊從用戶的角度思考。

作為常年在會議和活動中演講的人，Emma分享她的專業知識，激勵觀眾擁抱設計的力量。Emma Carter以她對通過設計創造更好體驗的堅定承諾為動力，將品牌、視覺設計、體驗設計和敏捷交付的獨特經驗帶到前沿。她推動組織向前發展，促進設計成熟度，確保他們充分應用設計的轉化價值。