Business Planning for Games
暫譯: 遊戲商業規劃

Buckingham, Christopher

Business Planning for Games

商品描述

This is a practical guide to help readers think about various planning aspects of their proposed games business, and grow their businesses to become more successful. The book includes customary business plan headings and worksheets where the reader can record their working-outs as they start to articulate the vision behind their game.

商品描述(中文翻譯)

這是一本實用指南，幫助讀者思考他們所提議的遊戲業務的各種規劃面向，並使他們的業務成長得更成功。本書包含了慣用的商業計劃標題和工作表，讀者可以在開始闡述他們遊戲背後的願景時記錄下他們的思考過程。

作者簡介

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.

作者簡介(中文翻譯)

克里斯多福·巴金漢博士教授研究方法論及方法。他在南安普敦大學溫徹斯特藝術學院擔任高級講師的主要職責是教授全球廣告與品牌（碩士）。他還協助創建並教授本科課程「遊戲商業」及與創意產業相關的商業模組。

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