AI-Based Data Analytics: Applications for Business Management

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:

• The role of Explainable AI in improving customer experiences in e-commerce
• Sentiment analysis of social media
• Data analytics in business intelligence
• Federated learning for business intelligence
• AI-based planning of business management
• An AI-based business model innovation in new technologies
• An analysis of social media marketing and online impulse buying behaviour

AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book's second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

本書涵蓋了與市場營銷和商業分析相關的各種主題。它探討了組織如何通過使用數據分析及時做出更好的決策來增加利潤。本書適用於在商業和營銷、大數據分析和組織決策領域工作的學生、從業人員、行業專業人士、研究人員和學者。本書的亮點包括：

- 在電子商務中提升客戶體驗的可解釋人工智能的作用
- 社交媒體情感分析
- 商業智能中的數據分析
- 商業智能中的聯邦學習
- 基於人工智能的商業管理計劃
- 新技術中基於人工智能的商業模式創新
- 社交媒體營銷和網上衝動購買行為分析

《基於人工智能的數據分析：商業管理應用》有兩個主要焦點。第一個焦點是關於決策分析，包括市場情報的大數據分析、數據分析和消費者行為，以及大數據分析在組織決策中的作用。本書的第二個焦點是數字營銷，包括通過消費者分析預測營銷、數字營銷的網絡分析、智能零售和利用網絡分析優化數字營銷策略。

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.

Dr. Kiran Chaudhary是德里大學Shivaji學院商學系的助理教授，擁有12年的教學和研究經驗。她在印度的Kurukshetra大學獲得了市場營銷博士學位。她的研究領域包括市場營銷、人力資源管理、組織行為以及商業和公司法。作為一位傑出的學生，她獲得了多項獎勵和認可，並且是一位書籍作者、會議論文作者。

Dr. Mansaf Alam是印度新德里Jamia Millia Islamia大學自然科學學院計算機科學系的副教授。他曾擔任印度電子與信息技術部的青年教師研究員，並擔任應用信息科學期刊的主編。作為一位期刊和會議論文作者，他的研究領域包括大數據分析、機器學習和深度學習、雲計算、雲數據庫管理系統、面向對象的數據庫系統、信息檢索和數據挖掘。他的其他學術活動包括期刊審稿人、會議程序委員會成員、期刊編輯委員會成員和書籍作者。