Winning Together: A UX Researcher's Guide to Building Strong Cross-Functional Relationships
暫譯: 共同獲勝:UX 研究者建立強大跨功能關係的指南

Srivastava, Sonal

  • 出版商: CRC
  • 出版日期: 2023-12-20
  • 售價: $5,010
  • 貴賓價: 9.5$4,760
  • 語言: 英文
  • 頁數: 132
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032488360
  • ISBN-13: 9781032488363
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

UX research, the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research.

Key Features

  • Includes a comprehensive selection of ready-to-use templates
  • Incorporates insights and advice from cross-functional stakeholders
  • Offers a wide range of strategies tailored to various expertise levels, catering to both novice and advanced practitioners
  • Presents universally applicable methodologies and insights, equipping a diverse range of researchers, including consultants, vendors, and in-house professionals

From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success.

商品描述(中文翻譯)

UX 研究是理解用戶行為、動機和偏好的關鍵,旨在開發令人愉悅的體驗,這一過程依賴於有效的團隊合作與協作。本指南匯集了資深研究人員、跨功能夥伴和產品領導者的專業知識與見解,旨在改變您協作的方式,並釋放 UX 研究的真正潛力。

主要特點
- 包含一系列可立即使用的模板
- 融合來自跨功能利益相關者的見解和建議
- 提供針對不同專業水平的廣泛策略,適合初學者和進階從業者
- 提出普遍適用的方法論和見解,為各類研究人員提供支持,包括顧問、供應商和內部專業人員

無論是經驗豐富的專業人士,還是剛入門的新人,無論是自由工作者還是內部研究人員,本指南都提供了實用的策略,以幫助您避開 UX 研究中的陷阱,增強協作,最終推動成功。

作者簡介

Sonal Srivastava is a seasoned UX researcher with over 15 years of experience working across diverse industries, including Amazon, Meta, Instacart, and Blizzard. Based in Seattle, Sonal holds a double Master's degree in Social Psychology from the University of Delhi and Human-Centered Design from the University of Washington, Seattle. Her passion lies in guiding companies in harnessing the full potential of user research for creating delightful products as well as developing the next generation of UX researchers.

Her global experience--having lived and worked across continents from India and Ghana to China and the USA--has cultivated her deep understanding of cultural nuances. This, combined with her vast experience spanning from dynamic startups to established corporate giants, has honed her skills in effective stakeholder management and crafting bespoke UX research strategies.

When she's not conducting research or writing, Sonal can be found exploring new places with her husband and two adventurous daughters. She has a passion for experimenting with new recipes in the kitchen, is an ardent wildlife enthusiast, and actively works towards advocating for wildlife conservation.

作者簡介(中文翻譯)

Sonal Srivastava 是一位經驗豐富的用戶體驗(UX)研究員,擁有超過 15 年的經驗,曾在亞馬遜(Amazon)、Meta、Instacart 和暴雪(Blizzard)等多個行業工作。Sonal 目前居住在西雅圖,擁有德里大學的社會心理學碩士學位和西雅圖華盛頓大學的人本設計碩士學位。她的熱情在於指導公司充分利用用戶研究的潛力,以創造令人愉悅的產品,並培養下一代的 UX 研究員。

她的全球經驗——曾在印度、加納、中國和美國等大陸生活和工作——培養了她對文化細微差異的深刻理解。這些經歷,加上她在動態初創企業和成熟企業巨頭之間的廣泛經驗,使她在有效的利益相關者管理和制定量身定制的 UX 研究策略方面磨練了她的技能。

當她不在進行研究或寫作時,Sonal 通常會和她的丈夫及兩位愛冒險的女兒一起探索新地方。她熱衷於在廚房中嘗試新食譜,是一位熱愛野生動物的愛好者,並積極致力於倡導野生動物保護。