Research Methods for Sport Management
暫譯: 運動管理的研究方法
Skinner, James, Smith, Aaron C. T., Read, Daniel
- 出版商: Routledge
- 出版日期: 2024-07-10
- 售價: $2,390
- 貴賓價: 9.5 折 $2,271
- 語言: 英文
- 頁數: 550
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032501952
- ISBN-13: 9781032501956
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商品描述
Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners.
Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges of research in different social and cultural contexts, this book links theory to practice, highlighting the importance of research skills in the contemporary sport industry. This book outlines an eight-step research framework that makes the research process easy to understand and that can be followed by beginners and built upon by more advanced researchers. It covers the full research process from research design and literature review to data analysis and report writing, with a strong emphasis throughout this book on new digital, online, and social media methods. This new edition includes extended coverage of topics such as research ethics, gender in research, intersectional research, Web 3.0, data visualization, research impact, and advanced statistical techniques, and considers the differing requirements of sport-related research across the private, public, and not-for-profit sectors.
With improved features to enhance teaching and learning, including a research f low chart, review questions, topical case studies, and PowerPoint slides, this is an essential textbook for any research methods course taken as part of a degree course in sport business and management, sport development, or sport marketing, and an invaluable toolkit for any managers, leaders, or analysts working in the sport industry.
商品描述(中文翻譯)
現在推出全面修訂和更新的第二版，《運動管理研究方法》為運動管理的學生和從業者提供了質性、量性和混合方法的完整介紹。
本書充滿了真實案例研究、數據和範例，並在全書中納入國際視角，幫助讀者理解在不同社會和文化背景下進行研究所面臨的挑戰。本書將理論與實踐相連結，強調研究技能在當代運動產業中的重要性。本書概述了一個八步驟的研究框架，使研究過程易於理解，初學者可以遵循，而更高級的研究者則可以在此基礎上進一步發展。它涵蓋了從研究設計和文獻回顧到數據分析和報告撰寫的完整研究過程，並在全書中強調新的數位、線上和社交媒體方法。本新版本擴展了對研究倫理、研究中的性別、交叉研究、Web 3.0、數據視覺化、研究影響和高級統計技術等主題的涵蓋，並考慮了私營、公營和非營利部門運動相關研究的不同需求。
本書改進了教學和學習的功能，包括研究流程圖、回顧問題、主題案例研究和PowerPoint簡報，是任何運動商業與管理、運動發展或運動行銷學位課程中研究方法課程的必備教科書，也是任何在運動產業工作的經理、領導者或分析師的寶貴工具包。
作者簡介
James Skinner is the Dean of Newcastle Business School and a Professor of Sport Business at the University of Newcastle, Australia. He was the inaugural Director of the Institute for Sport Business at Loughborough University London, UK. He has published extensively on research design and methods and teaches postgraduate research methods internationally.
Aaron C.T. Smith is a Professor and the Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE), Australia, and a Professor in the Institute for Sport Business at Loughborough University London, UK. He is a specialist in research methods, with a particular interest in qualitative procedures, social media, and cognitive ethnography.
Daniel Read is a Lecturer in the Institute for Sport Business, Loughborough University London, UK. His research interests focus on the digitalization of the sport industry and sport integrity using quantitative and qualitative methods.
Lauren M. Burch is a Senior Lecturer in the Institute for Sport Business at Loughborough University London, UK. Her research interests focus on examining the gendered construction of brand identity and brand positioning of athletes through social media and the examination of discourse and sentiment within content on social media.
Jacqueline Mueller is a Lecturer in Sport Business and Leadership at the Institute for Sport Business at Loughborough University London, UK. She uses qualitative and quantitative methods in contemporary leadership research.
作者簡介(中文翻譯)
詹姆斯·斯金納是澳洲纽卡斯尔大学商學院的院長及體育商業教授。他曾擔任英國拉夫堡大學倫敦校區體育商業研究所的首任所長。他在研究設計和方法方面發表了大量著作，並在國際上教授研究生研究方法。
亞倫·C.T. 史密斯是澳洲堪培拉大學運動與運動研究所（UC-RISE）的教授及所長，同時也是英國拉夫堡大學倫敦校區體育商業研究所的教授。他專注於研究方法，特別對質性程序、社交媒體和認知民族誌有興趣。
丹尼爾·瑞德是英國拉夫堡大學倫敦校區體育商業研究所的講師。他的研究興趣集中在運動產業的數位化及運動誠信，並使用定量和定性方法進行研究。
勞倫·M. 伯奇是英國拉夫堡大學倫敦校區體育商業研究所的高級講師。她的研究興趣集中在通過社交媒體檢視運動員品牌身份和品牌定位的性別建構，以及分析社交媒體內容中的話語和情感。
雅克琳·穆勒是英國拉夫堡大學倫敦校區體育商業研究所的體育商業與領導力講師。她在當代領導力研究中使用質性和定量方法。
