Hands-on Data Analytics for Business
暫譯: 實務商業數據分析
Tang, Monica W. M.
- 出版商: Auerbach Publication
- 出版日期: 2026-02-16
- 售價: $7,200
- 貴賓價: 9.8 折 $7,056
- 語言: 英文
- 頁數: 156
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032627360
- ISBN-13: 9781032627366
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相關分類:
SPSS
海外代購書籍(需單獨結帳)
商品描述
The knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.
Hands-on Data Analytics for Business is a concise all-in-one analytics textbook for business professionals and university students who want to:
- Understand the essential theories and concepts of data analytics
- Grasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel
- Appreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.
This book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.
商品描述(中文翻譯)
數據分析的知識和技能使商業專業人士能夠基於證據做出決策，而不僅僅依賴直覺。要理解這些知識和技能，需要掌握理論、使用計算機軟體進行實際的統計操作、商業應用案例研究以及數據分析項目的成熟度路線圖。
商業實務數據分析是一本簡明的全方位數據分析教科書，適合希望：
- 理解數據分析的基本理論和概念
- 逐步掌握使用 SPSS 和 Excel 的實用統計和數據分析技能
- 欣賞人力資源、行銷和供應鏈等領域的知名案例研究，了解數據分析在商業中的應用。
本書適合希望掌握數據分析知識和技術技能的商業專業人士或大學生，使其能夠實際操作數據分析並管理大規模的數據分析項目。對於商業專業人士，本書以簡明的方式編寫，幫助學習統計技能，並提供實際的真實案例以啟發商業應用。對於學生，本書的組織順序適合大學課程，課程結合理論或概念、實踐操作和案例研究。對於所有讀者，本書是使用數據分析解決現代複雜活動的必備指南，幫助公司獲得競爭優勢。
作者簡介
Dr. Monica W.M. Tang is Adjunct Associate Professor in Hong Kong Baptist University School of Business. She also teaches in The University of Hong Kong and other universities. She has been teaching different courses in the topic of Data Analytics for Business after she earned her Doctor of Business Administration in City University of Hong Kong in 2019. She received the "Outstanding Teacher Award" from The University of Hong Kong School of Professional and Continuing Education in 2024.
Dr. Tang is also a seasoned information technology (IT) management professional. She has more than 25 years' working experience with a demonstrated history of successful IT projects in public sectors, universities and consulting companies. She is now Senior IT Manager in The University of Hong Kong. Her expertise areas include data analytics, digital transformation and project management in different business areas including human resources, finance and manufacturing.
Dr. Tang has a vision of bringing measurable benefits using data analytics from IT to organizations and employees. She wants to make a positive impact to the professional society by sharing the knowledge and skills in data analytics through different publications. She is a frequent speaker in seminars on analytics, artificial intelligence, management and leadership. She is also the awardee of "Contribution to the Society Award" by City University of Hong Kong in 2017.
作者簡介(中文翻譯)
唐韋敏博士是香港浸會大學商學院的兼任副教授。她同時在香港大學及其他大學授課。自2019年在香港城市大學獲得工商管理博士學位以來，她一直教授與商業數據分析相關的不同課程。她於2024年獲得香港大學專業及持續教育學院的「傑出教師獎」。
唐博士也是一位資深的信息技術（IT）管理專業人士。她擁有超過25年的工作經驗，並在公共部門、大學及顧問公司成功執行多個IT項目。她目前是香港大學的高級IT經理。她的專業領域包括數據分析、數位轉型及在不同商業領域（包括人力資源、財務及製造業）的項目管理。
唐博士的願景是利用數據分析為組織和員工帶來可衡量的效益。她希望通過不同的出版物分享數據分析的知識和技能，對專業社會產生積極影響。她經常在有關分析、人工智慧、管理和領導的研討會上發言。她於2017年獲得香港城市大學的「對社會貢獻獎」。
