Digital Transformation in Sports
暫譯: 體育領域的數位轉型
McNiff Villemaire, Jillian, Huang, Haiyan
- 出版商: Auerbach Publication
- 出版日期: 2025-08-01
- 售價: $2,220
- 貴賓價: 9.5 折 $2,109
- 語言: 英文
- 頁數: 179
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032642408
- ISBN-13: 9781032642406
尚未上市，無法訂購
相關主題
商品描述
The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of innovative technologies and advanced analytical techniques to assess and enhance performance of players and teams, improve decision-making across diverse aspects, and bolster competitive advantages and strategies.
Digital Transformation in Sports explores the key driving forces and emerging trends that are fueling the digital transformation of the sports industry. It presents a collection of chapters that delve into state-of-the-art research and real-world applications of sports analytics, providing a diverse perspective on its transformative impact across different sports sectors. It showcases how advanced technologies such as the Internet of Things (IoT), machine learning (ML), and artificial intelligence (AI) are revolutionizing player performance, strategic decision-making, fan engagement, and operational efficiency. For example, by utilizing sensors, wearable technologies, tracking devices, and 5G networks, IoT technologies can collect an unprecedented amount of data in real time and enable the near-instantaneous transmission of this data to the centralized platforms for analysis. Sophisticated analytics powered by AI and ML enable the extraction of actionable insights from this raw data, transforming it into valuable intelligence that drives better decision-making.
By offering a bridge between theoretical frameworks and practical applications, this book demonstrates how such concepts as technology acceptance theories inform the successful implementation and adoption of analytics solutions. By drawing upon interdisciplinary insights, the chapters provide valuable tools and frameworks for researchers, analysts, practitioners, and stakeholders, delivering actionable guidance to harness the full potential of analytics in the rapidly evolving sports landscape.
商品描述(中文翻譯)
運動產業是全球最具活力和競爭力的領域之一。在過去十年中，科技的整合徹底改變了運動產業的運作動態。運動分析（即數據科學與運動的整合）正處於這一數位轉型的最前沿。運動分析涵蓋了創新技術和先進分析技術的應用，以評估和提升運動員及團隊的表現，改善各方面的決策，並增強競爭優勢和策略。
《運動中的數位轉型》探討了推動運動產業數位轉型的主要驅動力和新興趨勢。該書呈現了一系列章節，深入探討運動分析的尖端研究和實際應用，提供了對其在不同運動領域轉型影響的多元視角。它展示了物聯網（IoT）、機器學習（ML）和人工智慧（AI）等先進技術如何徹底改變運動員表現、戰略決策、粉絲參與和運營效率。例如，通過利用感測器、可穿戴技術、追蹤設備和5G網絡，物聯網技術能夠實時收集前所未有的數據量，並使這些數據幾乎瞬時地傳輸到集中平台進行分析。由AI和ML驅動的複雜分析能夠從這些原始數據中提取可行的見解，將其轉化為有價值的情報，促進更好的決策。
通過提供理論框架與實際應用之間的橋樑，本書展示了技術接受理論等概念如何促進分析解決方案的成功實施和採用。各章節借鑒跨學科的見解，為研究人員、分析師、實務工作者和利益相關者提供了有價值的工具和框架，提供可行的指導，以充分發揮分析在快速發展的運動環境中的潛力。
作者簡介
Jillian McNiff Villemaire joined the Flagler College faculty in 2014. She teaches a variety of courses in the Department of Applied Management. Her primary interests include marketing, communications, and social media in the sports industry. Before devoting herself to undergraduate teaching, Dr. McNiff Villemaire worked in marketing for Boston University's Fitness and Recreation Center and for the New England Patriots, the New England Revolution, and Gillette Stadium. She brings a passion for applied sport management learning strategies to her role as teacher and adviser.
Haiyan Huang earned a PhD in information sciences and technology at the Pennsylvania State University. Her primary research and teaching interests include data science and analytics, web usability and user experiences, IT adoption, diversity of the IT workforce, and global information systems development. Before joining Flagler College, Dr. Huang taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University. She has published more than 40 journal articles, book chapters, and conference papers.
作者簡介(中文翻譯)
吉莉安·麥克尼夫·維拉梅爾於2014年加入弗拉格勒學院的教職。她在應用管理系教授多種課程。她的主要興趣包括體育產業中的行銷、傳播和社交媒體。在全心投入本科教學之前，麥克尼夫·維拉梅爾博士曾在波士頓大學的健身與休閒中心及新英格蘭愛國者隊、新英格蘭革命隊和吉列體育場從事行銷工作。她將對應用體育管理學習策略的熱情帶入她的教學和輔導角色。
黃海燕在賓夕法尼亞州立大學獲得資訊科學與技術的博士學位。她的主要研究和教學興趣包括數據科學與分析、網頁可用性與用戶體驗、資訊技術採用、資訊技術勞動力的多樣性以及全球資訊系統開發。在加入弗拉格勒學院之前，黃博士曾在密西根科技大學、普渡大學卡盧梅特校區和賓夕法尼亞州立大學任教。她已發表超過40篇期刊文章、書籍章節和會議論文。
