Business Transformation and Digital Innovation in the Service Sector
暫譯: 服務業的商業轉型與數位創新

《服務業的商業轉型與數位創新》探討了數位創新對服務業的深遠影響，特別是其推動商業轉型的潛力。這本書對數位技術如何徹底改變以服務為導向的產業進行了技術性檢視，並為希望利用這些商業解決方案的組織提供了見解和策略。專注於行業趨勢和新興技術的案例研究幫助讀者導航數位環境，並發現實現服務業可持續成功的方法。這本書：

- 提供在服務業實施數位創新的實用指導和可行策略
- 討論與服務業數位創新相關的倫理考量，例如隱私、數據保護和負責任的技術使用
- 提供成功經歷數位轉型的服務業務的真實案例和案例研究

本書涵蓋了重塑產業的核心概念、技術和趨勢，使商業領導者能夠做出明智的決策和策略。強調數位創新的技術面，本書探討了人工智慧、區塊鏈、雲計算和物聯網等技術的應用。它還討論了數位轉型的倫理和法律影響，包括隱私、數據保護和智慧財產權。

超越理論，本書提供了實用的見解，並通過真實案例研究說明成功的數位轉型計畫。書中提供了經驗教訓、最佳實踐和實施策略，以說明如何調整商業模式、提升客戶體驗、利用數據和分析，並建立敏捷組織。

Pankaj Kumar Tyagi is an academician, accomplished researcher, and experienced consultant, presently serving as Professor of Tourism and Management at the University Institute of Tourism and Hospitality Management at Chandigarh University, Mohali, India. He holds a master's degree in Tourism and Management, an M.Phil. in Tourism, and a doctorate (PhD) in Tourism, reflecting a strong and sustained commitment to academic excellence in the field.

With over 22 years of professional experience, Dr Tyagi has made significant contributions across the domains of industry engagement, higher education, professional training, and consultancy. His areas of specialization include destination management, travel processes, sustainable and regenerative tourism, and emerging disruptive technologies. He has consistently focused on advancing innovative and responsible approaches to tourism development, aligned with global priorities in sustainability and digital transformation. Dr Tyagi has an extensive record of scholarly publication. He has authored or edited 20 academic books and published more than 50 research papers in reputed international journals spanning the fields of tourism, management, technology, and sustainability. His work is recognized for its academic rigor, practical relevance, and interdisciplinary perspective.

In addition to his academic writing, Dr Tyagi serves as a reviewer for several esteemed international journals. Through this role, he actively contributes to maintaining and enhancing scholarly standards across his fields of expertise. His ongoing academic, research, and consultancy efforts continue to shape discourse around sustainable tourism, advanced management practices, and the integration of emerging technologies in the tourism, management, and service sectors.

Ajit Kumar Singh is currently serving as Professor of Hospitality at the University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India. He holds a PhD in Management from Magadh University, Bodhgaya, and brings over 15 years of experience in teaching and training within the tourism and hospitality industry. Dr Singh has made notable academic contributions, having authored more than 30 research papers indexed in reputable databases. His active involvement in professional organizations and academic conferences has allowed him to present his research and share insights with the broader academic and industry community. His core research interests lie in tourism management, hospitality operations, and sustainable tourism practices, areas in which he continues to contribute meaningfully through both scholarship and pedagogy.

Keshav Kaushik is a leading cybersecurity and digital forensics expert, currently Associate Professor at the Center for Cyber Security and Cryptology, Sharda School of Computer Science & Engineering, Sharda University, Greater Noida. A core member of the Cybersecurity Center of Excellence, he specializes in AI-driven security, digital forensics, and cybercrime investigation. Recognized among the World's Top 2% Scientists by Stanford University and Elsevier (2024), Dr Kaushik has authored 200+ publications, including 35+ SCI/SCIE/Scopus journal articles and 80+ Scopus-indexed conference papers, along with 40+ books and 30 book chapters. He holds multiple patents and copyrights. Dr Kaushik is a Guest Editor for the IEEE Journal of Biomedical and Health Informatics (IF: 7.7) and Associate Editor or Board Member for several Scopus/ESCI-indexed journals, including Springer's International Cybersecurity Law Review. He is a Certified Ethical Hacker (CEH v11), ISO/IEC 27001:2013 Lead Auditor, IBM Cybersecurity Analyst, and QCSP. His leadership extends to being Vice-Chairperson of the Meerut ACM Chapter, Senior IEEE Member, and Bentham Science Ambassador.

Vipin Nadda is currently serving as Senior Lecturer and Programme Manager (Tourism, Hospitality, and Events) in the University of Sunderland, London. A science graduate with MBA (Marketing), MTA (Tourism), and PhD (Tourism Management), he has more than 20 years of experience in academics and industry. As an active researcher, he had authored and edited eight books, published more than 30 research articles, presented papers in various international conferences, and published scores of book chapters. As an experienced academician, he have been lecturing a variety of courses ranging from Sustainable Tourism Development, Service Marketing, International Business Environment to Service Quality, International Tourism, and Hospitality Management in the UK as well as overseas, which echo his research interests as well. He is the Co-editor-in-Chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organized many international conferences.

Pankaj Kumar Tyagi 是一位學者、成就卓越的研究者及經驗豐富的顧問，目前擔任印度莫哈里查德加爾大學旅遊與酒店管理學院的旅遊與管理教授。他擁有旅遊與管理碩士學位、旅遊學的 M.Phil. 及旅遊學博士（PhD），顯示出他對該領域學術卓越的強烈和持續承諾。

擁有超過 22 年的專業經驗，Tyagi 博士在產業參與、高等教育、專業訓練和顧問領域做出了重要貢獻。他的專業領域包括目的地管理、旅行流程、可持續與再生旅遊以及新興顛覆性技術。他始終專注於推進創新和負責任的旅遊發展方法，與全球可持續性和數位轉型的優先事項保持一致。Tyagi 博士擁有豐富的學術出版紀錄，已撰寫或編輯 20 本學術書籍，並在知名國際期刊上發表超過 50 篇研究論文，涵蓋旅遊、管理、技術和可持續性等領域。他的工作因其學術嚴謹性、實用性和跨學科視角而受到認可。

除了學術寫作外，Tyagi 博士還擔任多本知名國際期刊的審稿人。通過這一角色，他積極貢獻於維護和提升其專業領域的學術標準。他持續的學術、研究和顧問工作不斷塑造著有關可持續旅遊、高級管理實踐以及新興技術在旅遊、管理和服務行業整合的討論。

Ajit Kumar Singh 目前擔任印度莫哈里查德加爾大學旅遊與酒店管理學院的酒店管理教授。他擁有博達伽雅的馬卡德大學管理學博士學位，並在旅遊和酒店業擁有超過 15 年的教學和訓練經驗。Singh 博士在學術上做出了顯著貢獻，已發表超過 30 篇在知名數據庫中索引的研究論文。他積極參與專業組織和學術會議，能夠向更廣泛的學術和行業社群展示他的研究並分享見解。他的核心研究興趣在於旅遊管理、酒店運營和可持續旅遊實踐，並在這些領域通過學術和教學持續做出有意義的貢獻。

Keshav Kaushik 是一位領先的網路安全和數位取證專家，目前擔任大諾伊達 Sharda 大學計算機科學與工程學院網路安全與密碼學中心的副教授。他是網路安全卓越中心的核心成員，專注於 AI 驅動的安全、數位取證和網路犯罪調查。Kaushik 博士被史丹佛大學和 Elsevier 認定為全球前 2% 科學家（2024），已發表超過 200 篇出版物，包括 35 篇以上的 SCI/SCIE/Scopus 期刊文章和 80 篇以上的 Scopus 索引會議論文，以及 40 本書籍和 30 章書籍。他擁有多項專利和版權。Kaushik 博士是 IEEE 生物醫學與健康資訊期刊（IF: 7.7）的客座編輯，並擔任多本 Scopus/ESCI 索引期刊的副編輯或編委，包括 Springer 的 國際網路安全法評論。他是認證的道德駭客（CEH v11）、ISO/IEC 27001:2013 首席審核員、IBM 網路安全分析師和 QCSP。他的領導角色還包括梅魯特 ACM 分會副主席、高級 IEEE 會員和 Bentham Science 大使。

Vipin Nadda 目前擔任倫敦桑德蘭大學的高級講師及課程經理（旅遊、酒店和活動）。他擁有科學學士學位、MBA（行銷）、MTA（旅遊）和旅遊管理博士學位，並在學術和行業中擁有超過 20 年的經驗。作為一名活躍的研究者，他已撰寫和編輯八本書籍，發表超過 30 篇研究文章，並在各種國際會議上發表論文，還出版了大量書籍章節。作為一名經驗豐富的學者，他教授的課程涵蓋可持續旅遊發展、服務行銷、國際商業環境、服務質量、國際旅遊和酒店管理等，這些課程也反映了他的研究興趣。他是 國際企業管理、創新與發展期刊 的共同主編，並組織了多場國際會議。