Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
暫譯: 策略品牌設計:從行銷角度設計品牌識別

Stavorinus, Roel

  • 出版商: Routledge
  • 出版日期: 2024-10-24
  • 售價: $2,250
  • 貴賓價: 9.5$2,138
  • 語言: 英文
  • 頁數: 294
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1032765143
  • ISBN-13: 9781032765143
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing design for brands, addressing this from a marketing perspective.

商品描述(中文翻譯)

《策略品牌設計》一書由原本的荷蘭文翻譯而來,為學生和專業人士提供了品牌設計發展過程中最重要步驟的清晰概述,並從行銷的角度進行探討。

作者簡介

Roel Stavorinus is an independent brand and design strategist and has completed more than ninety brand projects over the past twenty years - alternately on the side of organisations (clients) and that of creative agencies. In the past, Roel worked as a lecturer at various colleges. He still gives guest lectures and training. He also regularly publishes articles about brand, marketing and design.

作者簡介(中文翻譯)

Roel Stavorinus 是一位獨立的品牌與設計策略師,在過去二十年中完成了超過九十個品牌專案,曾在組織(客戶)和創意代理商之間交替工作。過去,Roel 曾在多所大學擔任講師,目前仍然進行客座講座和培訓。他也定期發表有關品牌、行銷和設計的文章。