Silent Economy: The New Paradigm of Generative AI
暫譯: 靜默經濟：生成式 AI 的新範式
Maria Correira Loureiro, Sandra, Guerreiro, João
商品描述
This book explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture, societal well-being, and business decisions at strategic, tactical, and operational levels. The book also analyzes the evolving dynamics of the workplace, consumer behavior, and AI's ethical and legal implications. The final chapter offers thoughtful reflections on future generations of AI, presenting a comprehensive and insightful perspective on this transformative technology.
商品描述(中文翻譯)
本書探討了人工智慧（AI）的演變及其廣泛影響。從靜默經濟的概念開始，本書追溯了AI從早期階段到現在的發展，突顯了生成式AI的出現。敘述中檢視了AI如何影響組織文化、社會福祉以及在戰略、戰術和操作層面的商業決策。本書還分析了工作場所、消費者行為的演變動態，以及AI的倫理和法律影響。最後一章對未來世代的AI進行了深思熟慮的反思，提供了對這一變革性技術的全面而深刻的視角。
作者簡介
Sandra Maria Correia Loureiro is a Full Professor of Marketing at ISCTE and the Business Research Unit. She has a background in engineering, economic sociology, and marketing. She has published around 400 international works, including journal articles, conference proceedings, and books. Her research interests include consumer-brand relationships, tourism marketing, immersive VR, AR, and AI technologies. Sandra has received numerous awards for her contributions to marketing and academia.
João Guerreiro is an Associate Professor with Habilitation in Marketing at Iscte - University Institute of Lisbon. His research focuses on the impact of AI in Management, more particularly on Marketing. He has published his research in top-tier journals such as Journal of Travel Research, Tourism Management, and Journal of Business Research. He also has been invited as keynote speaker to present at several events about the future of AI on Management.
作者簡介(中文翻譯)
Sandra Maria Correia Loureiro 是 ISCTE 及商業研究單位的行銷全職教授。她擁有工程學、經濟社會學和行銷的背景。她已發表約 400 篇國際作品，包括期刊文章、會議論文和書籍。她的研究興趣包括消費者與品牌的關係、旅遊行銷、沉浸式虛擬實境 (VR)、擴增實境 (AR) 和人工智慧 (AI) 技術。Sandra 因其對行銷和學術界的貢獻而獲得多項獎項。
João Guerreiro 是里斯本大學學院 (Iscte) 的行銷副教授，並具備行銷的資格認證。他的研究專注於人工智慧 (AI) 在管理中的影響，特別是在行銷方面。他的研究已發表於頂尖期刊，如《旅遊研究期刊》(Journal of Travel Research)、《旅遊管理》(Tourism Management) 和《商業研究期刊》(Journal of Business Research)。他也曾受邀擔任多個活動的主題演講者，介紹人工智慧在管理未來的影響。
