Games User Research Cookbook: Tools and Techniques for Better Player Experience
暫譯: 遊戲用戶研究食譜:提升玩家體驗的工具與技術
Mycka, Michal
- 出版商: CRC
- 出版日期: 2026-03-24
- 售價: $2,530
- 貴賓價: 9.5 折 $2,403
- 語言: 英文
- 頁數: 186
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1032820632
- ISBN-13: 9781032820637
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相關分類:
遊戲設計 Game-design
尚未上市,無法訂購
商品描述
This book offers a comprehensive and practical guide to games user research (GUR). Blending theory and hands-on experience, it walks readers through methods, tools, and techniques tailored to the real-world constraints of small- and medium-sized game development studios to support them in delivering better player experiences.
The book is divided into three parts. Part 1 introduces core concepts to game development and explores gameplay experience, together with factors that influence player behaviour and decisions. The part ends by exploring the games user researcher's role and its common challenges. Next, Part 2 presents readers with a ten-step end-to-end research process for a single study. From understanding stakeholders and designing methods, through recruiting participants, moderating sessions, and analyzing results, to delivering actionable insights, this section provides guidance, real-life examples, and templates for integrating research in game development practices, even when the budget and timeline are tight. Finally, Part 3 provides readers with ready-to-use "recipes" for ten research methods covering every phase of the game production cycle. Each recipe includes practical tips, pitfalls to avoid, and actual report excerpts.
Whether you're an indie developer wanting to better understand your players, or a UX designer or researcher moving from application software to the world of games, this book will provide you with all the information on how to use research to gain the insights needed to create better player experiences.
商品描述(中文翻譯)
這本書提供了一個全面且實用的遊戲用戶研究(GUR)指南。結合理論與實務經驗,它引導讀者了解針對小型和中型遊戲開發工作室的現實限制所量身打造的方法、工具和技術,以支持他們提供更好的玩家體驗。
本書分為三個部分。第一部分介紹遊戲開發的核心概念,並探討遊戲體驗以及影響玩家行為和決策的因素。這一部分最後探討了遊戲用戶研究者的角色及其常見挑戰。接下來,第二部分為讀者提供了一個針對單一研究的十步驟端到端研究流程。從了解利益相關者和設計方法,到招募參與者、主持會議、分析結果,再到提供可行的見解,這一部分提供了指導、實際案例和模板,以便在預算和時間緊迫的情況下將研究整合進遊戲開發實踐中。最後,第三部分為讀者提供了十種研究方法的即用「食譜」,涵蓋遊戲製作週期的每個階段。每個食譜都包括實用提示、應避免的陷阱和實際報告摘錄。
無論你是希望更好地了解玩家的獨立開發者,還是從應用軟體轉向遊戲領域的UX設計師或研究者,這本書將為你提供所有有關如何利用研究獲得創造更好玩家體驗所需見解的信息。
作者簡介
Michal Mycka is a games user researcher both by education and practice. His educational background is in psychology (master's) and economics (PhD). Since 2012, he has provided insights for over 40 games and game-related R&D projects, covering a wide range of genres and platforms. He has worked with developers and publishers ranging from indie to triple-A, such as Gamedust, Klabater, Game Operators, and Ubisoft Reflections, among others. He teaches games user research at Collegium Da Vinci (Poland) and acts as an expert in the Creative Europe Programme.
作者簡介(中文翻譯)
Michal Mycka 是一位遊戲使用者研究員,無論在教育背景或實務經驗上皆如此。他的學歷背景為心理學(碩士)和經濟學(博士)。自2012年以來,他為超過40款遊戲及遊戲相關的研發專案提供了見解,涵蓋了各種遊戲類型和平台。他曾與從獨立開發者到大型三A遊戲公司(如 Gamedust、Klabater、Game Operators 和 Ubisoft Reflections 等)合作。他在波蘭的達文西學院(Collegium Da Vinci)教授遊戲使用者研究,並擔任創意歐洲計畫的專家。