Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing
暫譯: 利用AI、遊戲化與元宇宙行銷擴展商業的數位邊界

《利用人工智慧、遊戲化和元宇宙行銷擴展商業的數位邊界》探討了組織如何利用人工智慧來理解客戶行為、優化定價策略並增強決策過程。透過整合這些技術，企業可以改善其數位存在感，更有效地吸引客戶，並在當今動態的數位環境中保持技術上的領先。

這本編輯書籍提供了商業未來的瞥見，提供市場研究、產品開發和客戶互動的創新方法。該領域的專家討論了人工智慧、遊戲化和元宇宙行銷如何激發創意並推動商業增長。此外，來自學術界和業界的專家貢獻了多元的觀點，增強了理解並促進了進步的討論。透過了解數位商務的最新發展，讀者可以在該領域中定位自己為領導者。本書為讀者提供了在不斷變化的數位商業環境中成功導航所需的知識和工具。

無論您是經驗豐富的商業擁有者還是行業愛好者，本書都提供了有價值的見解和實用的策略。對於學生和研究學者，本書提供了對人工智慧、遊戲化和元宇宙行銷的深入分析，為學術探索奠定了堅實的基礎。專業人士和高管將發現可行的方法和實際案例，以實施創意想法並在快速變化的環境中保持競爭力。

Aastha Verma, PhD, is an Assistant Professor at the Faculty of Management Studies (FMS), University of Delhi, India. She earned a PhD in marketing at FMS and brings extensive experience spanning both industry and academia. Dr. Verma has previously worked with the Department of Management, Netaji Subhas University of Technology (NSUT), New Delhi, as well as the Management and Commerce departments at various colleges under the University of Delhi. She has authored numerous research publications in reputed journals.

A.V. Senthil Kumar, DSc, is a Principal at the Nehru Institute of Information Technology and Management, Coimbatore, India. He has been a Professor and the Director, PG and Research Department of Computer Applications, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu, for more than 15 years and a Senior Grade Lecturer at the CMS College of Science and Commerce for 14 years. To his credit he has 5 years of industrial experience and 29 years of teaching experience. He earned a DSc in computer science. Dr. Kumar has written 88 book chapters, 234 papers in international and national journals, 88 papers in international and national conferences, and edited 17 books and 3 textbooks. He is an Associate Editor of IEEE Access and an Editor-in-Chief for many journals and a Key Member for India, Machine Intelligence Research Lab (MIR Labs). Dr. Kumar is an Editorial Board Member and Reviewer for various international journals and a committee member for various international conferences. He has guided 16 PhD scholars and is currently guiding 3 PhD scholars.

Amit Dutta is the Deputy Director at the All India Council for Technical Education, New Delhi, India. He has more than 20 years of teaching, research, and administration experience and has published four books on C++, data mining techniques, and neural networks and over 20 research papers in international and national journals.

Hakikur Rahman, PhD, is an academic and has served leading education institutes in Bangladesh and abroad for over 30 years and established various ICT4D projects funded by ADB, the EU, UNDP, and the World Bank. He is a Professor and Chair of the Computer Science Engineering Department, International Standard University (ISU), and Director at the Ansted University Sustainability Research Institute, Malaysia. Prior to this he was a Professor and the Dean of the School of Engineering at the Presidency University. Before joining Presidency University, he was a Professor in the Computer Science Engineering Department at the Asian University of Bangladesh. Before that he served the BRAC University as an Associate Professor (Chair, Computer Science Engineering Department) and a Post-Doctoral Researcher (Research Associate) at the University of Minho, Portugal, under the Centro Algoritmi. He has written and edited over 35 books, more than 60 book chapters and contributed over 200 articles on computer education, ICTs, knowledge management, open innovation, data mining and e-government research in newspapers, journals and conference proceedings. He is actively involved in WSIS Forums and IGF Sessions. Graduating from the Bangladesh University of Engineering and Technology in 1981, he earned an ME at the American University of Beirut in 1986 and a PhD in computer engineering at the Ansted University, BVI, UK, in 2001 and a PhD in ICT at the Empresarial University of Costa Rica in 2011. Dr. Rahman is the Editor-in-Chief of various international journals.

Aastha Verma, PhD，是印度德里大學管理學院（FMS）的助理教授。她在FMS獲得市場營銷的博士學位，並擁有豐富的產業和學術經驗。Verma博士曾在新德里的內塔吉·蘇巴斯科技大學（NSUT）管理系工作，並在德里大學下的多所學院的管理與商業系任教。她在多本知名期刊上發表了大量研究論文。

A.V. Senthil Kumar, DSc，是印度科印巴多的尼赫魯信息技術與管理學院的主任。他在印度泰米爾納德邦的辛杜斯坦藝術與科學學院擔任計算機應用研究生及研究部門的教授和主任超過15年，並在CMS科學與商業學院擔任高級講師14年。他擁有5年的產業經驗和29年的教學經驗，並獲得計算機科學的DSc學位。Kumar博士撰寫了88章書籍、234篇國際和國內期刊論文、88篇國際和國內會議論文，並編輯了17本書籍和3本教科書。他是《IEEE Access》的副編輯，並擔任多本期刊的主編及印度機器智能研究實驗室（MIR Labs）的關鍵成員。Kumar博士是多本國際期刊的編輯委員會成員和審稿人，並擔任多個國際會議的委員。他指導了16位博士生，並目前正在指導3位博士生。

Amit Dutta是印度新德里全印度技術教育委員會的副主任。他擁有超過20年的教學、研究和行政經驗，並出版了四本關於C++、資料挖掘技術和神經網絡的書籍，以及20多篇國際和國內期刊的研究論文。

Hakikur Rahman, PhD，是一位學者，並在孟加拉國及國外的主要教育機構服務超過30年，建立了多個由亞洲開發銀行（ADB）、歐盟（EU）、聯合國開發計劃署（UNDP）和世界銀行資助的ICT4D項目。他是國際標準大學（ISU）計算機科學工程系的教授及系主任，並擔任馬來西亞安斯特德大學可持續研究所的主任。在此之前，他曾擔任總統大學工程學院的教授及院長。在加入總統大學之前，他是孟加拉國亞洲大學計算機科學工程系的教授。在此之前，他在BRAC大學擔任副教授（計算機科學工程系主任）及在葡萄牙米尼奧大學的Centro Algoritmi擔任博士後研究員（研究助理）。他撰寫和編輯了超過35本書籍、60多章書籍，並在報紙、期刊和會議論文集中貢獻了超過200篇有關計算機教育、資訊通信技術（ICT）、知識管理、開放創新、資料挖掘和電子政府研究的文章。他積極參與WSIS論壇和IGF會議。Rahman博士於1981年畢業於孟加拉國工程科技大學，1986年在貝魯特美國大學獲得碩士學位，2001年在英國安斯特德大學獲得計算機工程博士學位，2011年在哥斯達黎加企業大學獲得ICT博士學位。Rahman博士是多本國際期刊的主編。