Transforming Business Management with AI, BI, and Data-Driven Decision-Making
暫譯: 以AI、BI及數據驅動決策轉型商業管理

在當今快速變化的商業環境中，科技與金融的融合是不可避免的。本書探討了人工智慧（AI）、商業智慧（BI）和數據驅動的決策如何改變傳統的商業管理實踐，並帶來前所未有的創新和效率。

《利用 AI、BI 和數據驅動的決策轉型商業管理》為讀者提供了有關這些領域如何相互連結的寶貴見解。通過涵蓋實際應用和案例研究，展示 AI 和 BI 作為決策工具的現實應用，本書使複雜的理論變得更易於理解和接觸。讀者還將找到利用 AI 和 BI 來增強操作工作流程、客戶溝通和在當今動態商業環境中提升競爭定位的實用建議。本書包括實際實施步驟和成功應用 AI 和 BI 技術的框架，針對組織可能面臨的常見挑戰。此外，還提供了在最高層級實現數據驅動決策的策略。

通過彌合理論概念與實際數據分析問題之間的鴻溝，本書成為商業環境、工業與製造工程、商業分析及相關領域專業人士的寶貴資源。

Swati Gupta is Assistant Professor at Chitkara Business School, Chitkara University, Punjab, India. She earned a doctoral degree in management and has over 9 years of professional experience across various educational institutions. She specializes in teaching subjects such as consumer behavior, market research, marketing management, organizational behavior, sales and distribution management, services marketing, and retail management. Having served as the editor for various books under renowned publishing houses as well as a chapter reviewer, she has contributed significantly to the academic field.

Sanjay Taneja is Associate Professor in the Department of Management Studies, Graphic Era (deemed to be a university), India. His areas of interest include accounting and finance (fin tech, green finance), risks, insurance management, green economics, and management of innovation in insurance. He earned a master's degree in management with a specialization in finance and marketing. He earned a PG degree in management (Gold Medalist) at Chaudhary Devi University, Sirsa, India, in 2012 and earned a PhD (sponsored by ICSSR) in 2016 at Chaudhary Devi University, Sirsa, India. He earned a post-doctoral degree at the Faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey, in 2023. Dr. Taneja has published research papers in reputed journals and has more than 50 publications to his credit. He also has 2 ebooks, 1 textbook, 20 edited books, and 4 book chapters, all Scopus-indexed. He has attended or organized more than 50 national and international conferences and has been invited as session chair, resource person, keynote speaker, and judge at various conferences in India and internationally. He is also a reviewer for several journals and has received several academic awards and recognitions. His motto in life is to grow and help others to grow.

J. Paulo Davim is Professor at the University of Aveiro, Portugal. He is also distinguished as an honorary Professor at several universities, colleges, and institutes in China, India, and Spain. He earned a PhD in mechanical engineering, an MSc in mechanical engineering (materials and manufacturing processes), and a mechanical engineering degree (5 years) at the University of Porto (FEUP), the Aggregate title (Full Habilitation) at the University of Coimbra, and the DSc (Higher Doctorate) at the London Metropolitan University. He is a Fellow (FIET) of IET-London and Eur Ing by Engineers Europe FEANI-Brussels. He is also a Senior Chartered Engineer by the Portuguese Institution of Engineers with an MBA and specialist titles in engineering and industrial management as well as in metrology. He has more than 35 years of teaching and research experience in manufacturing, materials, mechanical, and industrial engineering, with special emphasis in machining, tribology, and surface engineering. Dr. Davim is also interested in design, management, sustainability, artificial intelligence, engineering education, and higher education for sustainability. He has guided large numbers of postdoc, PhD, and master's students as well as coordinated and participated in several financed research projects. He has received several scientific awards and honors and has worked as an evaluator of projects for the ERC-European Research Council and other international research agencies and as an examiner of PhD theses for many universities in different countries. He is the Editor-in-Chief of several international journals, a guest editor of journals, a book editor, a book series editor, and a scientific adviser for many international journals and conferences.

Swati Gupta 是印度旁遮普州 Chitkara 大學 Chitkara 商學院的助理教授。她獲得管理學博士學位，並在各類教育機構擁有超過 9 年的專業經驗。她專注於教授消費者行為、市場研究、市場管理、組織行為、銷售與分銷管理、服務行銷和零售管理等科目。作為多本知名出版社書籍的編輯以及章節審稿人，她對學術領域做出了重要貢獻。

Sanjay Taneja 是印度 Graphic Era（被認定為大學）管理學系的副教授。他的研究興趣包括會計與金融（金融科技、綠色金融）、風險、保險管理、綠色經濟學以及保險創新管理。他獲得管理學碩士學位，專攻金融與行銷。2012 年，他在印度 Sirsa 的 Chaudhary Devi 大學獲得管理學研究生學位（金獎得主），並於 2016 年在同一所大學獲得博士學位（由 ICSSR 贊助）。2023 年，他在土耳其 Usak 大學社會科學院銀行與保險系獲得博士後學位。Taneja 博士在知名期刊上發表了多篇研究論文，擁有超過 50 篇出版物。他還擁有 2 本電子書、1 本教科書、20 本編輯書籍和 4 個書章，均為 Scopus 索引。他參加或組織了超過 50 場國內外會議，並在印度及國際會議中受邀擔任會議主席、資源人員、主題演講者和評審。他也是多本期刊的審稿人，並獲得多項學術獎項和榮譽。他的人生座右銘是成長並幫助他人成長。

J. Paulo Davim 是葡萄牙阿維羅大學的教授。他同時也被多所中國、印度和西班牙的大學、學院和研究所授予榮譽教授稱號。他獲得機械工程博士學位、機械工程碩士學位（材料與製造過程）以及在波爾圖大學（FEUP）獲得的機械工程學位（5 年制），並在科英布拉大學獲得 Aggregate title（完全資格認證），在倫敦城市大學獲得 DSc（高級博士學位）。他是 IET-London 的 Fellow (FIET) 和 Engineers Europe FEANI-Brussels 的 Eur Ing。他還是葡萄牙工程師協會的高級特許工程師，擁有 MBA 及工程和工業管理以及計量學的專業資格。他在製造、材料、機械和工業工程方面擁有超過 35 年的教學和研究經驗，特別強調加工、摩擦學和表面工程。Davim 博士還對設計、管理、可持續性、人工智慧、工程教育和可持續性高等教育感興趣。他指導了大量的博士後、博士和碩士學生，並協調和參與了多個資助的研究項目。他獲得了多項科學獎項和榮譽，並曾擔任 ERC-歐洲研究委員會及其他國際研究機構的項目評估人，以及多個國家多所大學的博士論文考官。他是多本國際期刊的主編、期刊的客座編輯、書籍編輯、書籍系列編輯，以及多個國際期刊和會議的科學顧問。