相關主題
商品描述
Written in an accessible style, this book explores the complex future of television, across its different industries, providing professional producers with key insights and pathways to adapt and prepare.
By exploring traditional media industries, and how they have come to make up today's streaming and broadcasting media world, the text provides a detailed discussion of the future of systems programming, and television viewing. This includes a wide range of topics such as internet protocol television, set top boxes, ATSC 3.0, virtual reality, holographic television and artificial intelligence, as well as other cutting-edge technologies. Additionally, the text examines the future of content monetization, by exploring the new and sometime controversial ways of advertising, product placement and search and promotion that will be required to be financially successful in this future television environment.
The Future of Television is an indispensable addition to the library of every television professional, academic, student, and television viewer who wants to know where this fascinating world of television is heading and what it will take to be successful within it.
商品描述(中文翻譯)
這本書以易於理解的風格探討了電視的複雜未來，涵蓋其不同的產業，為專業製作人提供關鍵見解和適應準備的途徑。
通過探索傳統媒體產業，以及它們如何構成當今的串流和廣播媒體世界，文本詳細討論了系統程式設計和電視觀看的未來。這包括一系列主題，如網際網路協定電視（internet protocol television）、機上盒（set top boxes）、ATSC 3.0、虛擬實境（virtual reality）、全息電視（holographic television）和人工智慧（artificial intelligence），以及其他尖端技術。此外，文本還探討了內容貨幣化的未來，研究在這個未來電視環境中，為了實現財務成功所需的新穎且有時具爭議性的廣告、產品置入和搜尋與推廣方式。
《電視的未來》是每位電視專業人士、學者、學生和希望了解這個迷人電視世界未來走向及成功所需條件的觀眾圖書館中不可或缺的補充。
作者簡介
Frank A. Aycock, Ph.D., is in his 39th year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology and is a firm believer in the transformative power of the new television technologies. He is the author of three books, and has presented at numerous national and international conferences. Dr. Aycock presented a TED talk at the 2013 TEDx Conference in Nagoya, Japan; has been an invited speaker at numerous conferences including NAB and CES conventions, and acdemic conferences including BEA conventions for the last 35 years, and was a keynote speaker at the 2013 Cloud Computing Conference - West as well as the 2014 International Conference on Broadcasting Media & Film Industry.
作者簡介(中文翻譯)
Frank A. Aycock博士在阿巴拉契州立大學擔任傳播學教授已經39年。他於1989年在田納西州大學-諾克斯維爾獲得廣播學博士學位。作為一名前地方電視和廣播電台播報員以及未來學家，Aycock博士對於在技術巨大變革背景下電視產業的發展充滿熱情，並堅信新電視技術的變革力量。他是三本書的作者，並在眾多國內外會議上發表演講。Aycock博士在2013年於日本名古屋的TEDx大會上發表了TED演講；在過去35年中，他受邀在包括NAB和CES大會在內的多個會議上演講，並在BEA大會等學術會議上發表演講，還曾擔任2013年雲計算大會-西部和2014年國際廣播媒體與電影產業會議的主題演講者。
