AI Marketing: How AI is Transforming Marketing and Business Growth
暫譯: AI行銷：人工智慧如何改變行銷與商業成長

這本書探討了人工智慧（Artificial Intelligence, AI）技術與行銷實務之間的動態交集，提供了一個全面的指南，說明AI如何重塑企業與客戶的連結、優化策略以及推動可持續增長。書中深入分析了最新的AI在行銷中的應用，從個性化客戶體驗到數據驅動的決策制定、預測分析和智能自動化。

本書以真實案例和最新研究為基礎，檢視了關鍵創新，如AI增強的個性化、AI驅動的內容創建、活動優化以及預測分析的戰略性使用。它突顯了有效選擇和整合AI工具的實用策略，探討了行銷中使用AI所面臨的倫理挑戰，並討論了將塑造數位時代商業成功的未來趨勢。

《AI行銷》是為行銷專業人士、商業領袖、企業家和希望在快速變化的領域中保持領先的學生所撰寫的。它是任何希望了解AI在行銷中潛力的人士的重要資源，並指導如何戰略性地應用AI以實現可衡量的結果和長期的商業增長。

Dr. Hamed Taherdoost is an award-winning leader in research and development, known for his contributions across both industry and academia. He is the founder of Hamta Business Corporation, Associate Professor and Chair of RSAC at University Canada West, & Director of R&D at Q Minded Quark Minded Technology Inc. He has over 20 years of experience in both industry and academic sectors. He has worked at international companies from Cyprus, the UK, Malta, Iran, Malaysia, and Canada and has been highly involved in development of several projects in different industries, healthcare, transportation, residential, oil and gas and IT. Additionally, he has served as a trusted technical and technology consultant for multiple companies, providing advisory and mentorship.

In academia, Dr. Taherdoost has held teaching positions in Southeast Asia, the Middle East, Europe and North America since 2009. He began his academic career as a lecturer at AU & PNU and later served as an adjunct professor, dissertation chair and faculty fellow at Westcliff University, USA, & adjunct professor and thesis supervisor at Gisma University of Applied Sciences, Germany. His research tenure at IAU lasted over eight years, during which he supervised numerous students.

Dr. Taherdoost has a prolific publishing record, with over 350 scientific articles in top-tier journals and conference proceedings. His work is widely recognized, with a strong citation impact reflecting in a high h-index (>50), and his contributions span book chapters, edited volumes, and authored books focusing on technology and research methodology. His textbooks on E-Business and Digital Transformation are teaching at global institutions, including the University of Malta, Yarmouk University, University of Kerala, University of Macau, University Sains Islam Malaysia and University Canada West. His research accomplishments have earned him a place among the top 10 SSRN Business Authors from 2021 to 2024, as well as being featured in the Stanford-Elsevier list of the world's top 2% of Scientists in 2021, 2022 2023 and 2024.

Dr. Taherdoost has organized and chaired many workshops and conferences and has frequently been invited as a keynote speaker. He is an active member of the editorial, reviewer, and advisory boards for several prestigious journals published by Taylor & Francis. He has also participated as an organising, scientific and technical committee member in over 400 conferences held across Europe, America, Australia, Asia, and Africa.

Dr. Taherdoost's leadership and innovation have earned him numerous accolades, including THE BIZZ Business Excellence Award, PeerJ Award, and recognition at the Asia Corporate Excellence & Sustainability Awards. He was a finalist for the Innovation in Teaching of Research Methodology Excellence Awards and Southeast Asian Startup Awards by Global Startup Awards. Additionally, his research achievements also include winning several best paper awards, outstanding reviewer awards and best presentation awards like MLIS awards, CSA award, CSTFM Lecture award, the Outstanding Editorial Board Member award from Bilingual Publishing, Best Paper of the Year of Computers MDPI, Editor's Choice Articles of Algorithm Journal, and Best Interview Award of Encyclopedia.

Dr. Taherdoost is the Editor of a book series with Routledge (Taylor & Francis Group) titled Mastering Academic Excellence: Research, Teaching, Learning, and Publishing & Editor of a book series entitled "Quantum Computing".

He is a Certified Cyber Security Professional and Certified Graduate Technologist. He is a GUS Fellow - GUS Institute Global University Systems, senior member of IEEE, and Working Group Member of International Federation for Information Processing - IFIP TC 11 - Human Aspects of Information Security and Assurance and Information Security Management. Currently, he is involved in several multidisciplinary research projects, including studying innovation in information technology, blockchain, cybersecurity, and technology acceptance.

Dr. Mitra Madanchian is a distinguished scholar, strategic leader, and industry expert with deep expertise in business management, leadership, human resources, and technology-driven innovation. She currently serves as Assistant Professor at University Canada West (UCW), where she is also the Vice Chair of the Department of Arts, Communications, and Social Sciences in the School of Arts, Science, and Technology. In addition, she holds an Adjunct Professorship at Fairleigh Dickinson University.

Dr. Madanchian is also an accomplished entrepreneur and R&D strategist, serving as Director of Quark Minded Technology Inc. and Hamta Business Corporation, where she leads initiatives focused on applied research and strategic innovation.

She holds a Ph.D. in Business Management and a Master of Administrative Science in Human Resources, with over 15 years of industry experience, including leadership roles in SMEs and one of the Big Four firms, KPMG. Her work bridges theory and practice in areas such as business strategy, HR development, marketing, and organizational innovation.

As a prolific academic, Dr. Madanchian has authored over 80 high-impact, peer-reviewed publications across top-tier journals published by Elsevier, Springer, IGI Global, and MDPI. She has also contributed to multiple book chapters and authored five books in the areas of leadership, and human resource management. Her interdisciplinary research spans business management, human resources, marketing, IT management, and emerging leadership models, earning her a strong citation record and h-index that reflect her influence within the global academic community.

Her recent research focuses on the integration of artificial intelligence (AI) in HR and marketing, exploring how digital tools are reshaping the future of workforce engagement and customer experience. She is a regular speaker and session chair at international conferences, an active member of the Chartered Professionals in Human Resources (CPHR), and a mentor to emerging scholars.

哈梅德·塔赫多斯特博士是一位獲獎的研究與開發領導者，以其在產業和學術界的貢獻而聞名。他是Hamta Business Corporation的創辦人，加拿大西部大學（University Canada West）RSAC的副教授及系主任，以及Q Minded Quark Minded Technology Inc.的研發總監。他在產業和學術界擁有超過20年的經驗，曾在來自塞浦路斯、英國、馬爾他、伊朗、馬來西亞和加拿大的國際公司工作，並積極參與多個行業的多個項目開發，包括醫療保健、交通、住宅、石油和天然氣以及資訊科技。此外，他還擔任多家公司的技術和科技顧問，提供諮詢和指導。

在學術界，自2009年以來，塔赫多斯特博士在東南亞、中東、歐洲和北美擔任教學職位。他的學術生涯始於AU和PNU的講師，後來在美國Westcliff University擔任兼任教授、論文主席和教職員研究員，並在德國Gisma應用科學大學擔任兼任教授和論文指導老師。他在IAU的研究任期超過八年，期間指導了眾多學生。

塔赫多斯特博士擁有豐富的出版紀錄，在頂尖期刊和會議論文集中發表了超過350篇科學文章。他的工作廣受認可，引用影響力強，h-index高於50，他的貢獻涵蓋了書籍章節、編輯卷和專注於技術和研究方法論的著作。他的教科書《電子商務》和《數位轉型》在全球多所機構教授，包括馬爾他大學、雅爾穆克大學、喀拉拉大學、澳門大學、馬來西亞伊斯蘭科學大學和加拿大西部大學。他的研究成就使他在2021年至2024年期間名列前10名SSRN商業作者，並在2021、2022、2023和2024年被列入史丹佛-愛思唯爾全球前2%科學家的名單。

塔赫多斯特博士組織並主持了許多研討會和會議，並經常被邀請擔任主題演講者。他是多本由Taylor & Francis出版的知名期刊的編輯、審稿人和顧問委員會的活躍成員。他還參與了在歐洲、美洲、澳洲、亞洲和非洲舉辦的超過400場會議的組織、科學和技術委員會成員。

塔赫多斯特博士的領導和創新為他贏得了眾多榮譽，包括THE BIZZ商業卓越獎、PeerJ獎，以及在亞洲企業卓越與可持續發展獎中的認可。他曾是研究方法論卓越教學創新獎和東南亞創業獎的決賽入圍者。此外，他的研究成就還包括獲得多個最佳論文獎、傑出審稿人獎和最佳演講獎，如MLIS獎、CSA獎、CSTFM講座獎、雙語出版的傑出編輯委員會成員獎、Computers MDPI年度最佳論文、Algorithm Journal編輯選擇文章，以及百科全書最佳訪談獎。

塔赫多斯特博士是Routledge（Taylor & Francis Group）出版的系列書籍《掌握學術卓越：研究、教學、學習與出版》的編輯，以及名為《量子計算》的系列書籍的編輯。

他是一名認證的網絡安全專業人士和認證的研究生技術專家。他是GUS Fellow - GUS Institute Global University Systems的成員，IEEE的高級會員，以及國際資訊處理聯盟（IFIP TC 11）人類資訊安全與保障及資訊安全管理工作組的成員。目前，他參與多個跨學科研究項目，包括研究資訊科技、區塊鏈、網絡安全和技術接受度的創新。

米特拉·馬丹基安博士是一位傑出的學者、戰略領導者和行業專家，擁有商業管理、領導力、人力資源和技術驅動創新的深厚專業知識。她目前擔任加拿大西部大學（UCW）的助理教授，同時也是藝術、傳播和社會科學系的副系主任。此外，她還在費爾利迪金森大學擔任兼任教授。

馬丹基安博士也是一位成功的企業家和研發策略專家，擔任Quark Minded Technology Inc.和Hamta Business Corporation的總監，領導專注於應用研究和戰略創新的計劃。

她擁有商業管理博士學位和人力資源行政科學碩士學位，擁有超過15年的行業經驗，包括在中小企業和四大會計師事務所之一的KPMG擔任領導職位。她的工作在商業策略、人力資源發展、市場營銷和組織創新等領域架起了理論與實踐的橋樑。

作為一位多產的學者，馬丹基安博士在Elsevier、Springer、IGI Global和MDPI等頂尖期刊上發表了超過80篇高影響力的同行評審出版物。她還貢獻了多個書籍章節，並在領導力和人力資源管理領域著作了五本書。她的跨學科研究涵蓋商業管理、人力資源、市場營銷、IT管理和新興領導模型，贏得了強大的引用紀錄和h-index，反映了她在全球學術界的影響力。

她最近的研究專注於人工智慧（AI）在HR和市場營銷中的整合，探索數位工具如何重塑未來的勞動力參與和客戶體驗。她是國際會議的定期演講者和會議主席，也是特許人力資源專業人士（CPHR）的活躍成員，並且是新興學者的導師。