Impact: A Complete Guide to Creating a User Research Practice at Your Organization
暫譯: 影響力:在您的組織中建立用戶研究實踐的完整指南

Anderson, Nikki

  • 出版商: CRC
  • 出版日期: 2025-09-26
  • 售價: $2,790
  • 貴賓價: 9.5$2,651
  • 語言: 英文
  • 頁數: 564
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1041046421
  • ISBN-13: 9781041046424
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

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商品描述

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.

Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.

商品描述(中文翻譯)

踏上進入用戶研究世界的轉型之旅,與Nikki Anderson的《Impact》一起。在產品創造的領域,了解你的用戶是建立改變生活產品的基石。這本全面的指南是你在組織內建立穩健用戶研究實踐的關鍵,確保決策根植於同理心、理解和與受眾的深厚連結。

《Impact》不僅僅停留在擁有一個好點子的表面;它深入探討建立有能力、充滿熱情和技術嫻熟的團隊的複雜性。Nikki Anderson憑藉其豐富的經驗,提供了寶貴的見解,幫助你建立一個成為同事不可或缺資源的研究實踐。這本書不僅僅是一本指南;它是你的思考夥伴,提供逐步的方法來導航建立研究實踐的複雜性,即使對於新手來說也能輕鬆理解。

作者簡介

Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she's shaping the future of research while chasing waves and geeking out over Pokémon.

作者簡介(中文翻譯)

Nikki Anderson,用戶研究策略師的創辦人,透過她的 Substack、播客和演講活動,幫助用戶研究者成為具有戰略決策能力的專業人士。她以透明度和可行的見解而聞名,正在塑造研究的未來,同時追逐浪潮並熱衷於寶可夢。

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