Artificial Intelligence in the Healthcare Market: Opportunities and Threats
暫譯: 醫療市場中的人工智慧：機會與威脅

本出版物的目的是展示有關人工智慧（AI）工具在革新醫療服務潛力方面的研究結果。

本書呈現了一項針對老齡社會中未滿足健康需求的識別研究，指出醫療服務供應的缺口。雖然老年人口是經常使用醫療服務的群體之一，且需求缺口特別明顯，但本書將其呈現出來，以更好地說明AI工具的需求和潛力。所提出的模型和建議具有更廣泛的應用，針對不同的病患群體和整個醫療系統，概述了在醫療市場中使用AI的好處和風險。此外，作者將專注於尚未因組織和法律障礙而被醫療實體採用的AI工具。本書還介紹了旨在建立醫療領域實體系統性責任的法律法規，以及保護這些系統中存儲和處理的機密數據，特別強調在AI發展時代對老年人在健康服務市場的法律保護。此外，作者將探討確保AI在醫療服務中安全使用的尖端技術。這些技術使醫療提供者能夠根據最新的醫學、藥學和IT知識，向醫療提供者和病患提供互動的健康促進工具。通過為病患提供有關其健康狀況和治療方案的準確信息，這些工具減輕了來自不可靠來源的錯誤信息所帶來的風險，從而支持在醫療領域的知情決策。

Katarzyna Szalonka - University of Wroclaw, a consultant and a member of the working team for the Ministry of Health for the pilot implementation of pharmaceutical care. Professor at the University of Wroclaw, Katarzyna Szalonka, PhD, has been employed at universities in Poland since 2000. She deals with marketing in healthcare mainly in the pharmaceutical market. She publishes books and papers on pharmaceutical care, marketing in commerce, and health-promoting behaviour. She specializes in issues related to healthcare, innovations in the health sector, and pharmaceutical care and she organizes periodic conferences on pro-healthy lifestyles. She was a member of the teams at the Ministry of Health for the pilot implementation of pharmaceutical care.

Wioletta Nowak is Assistant Professor at the Institute of Economic Sciences at the University of Wroclaw. She specialises in developmental economics. She has been co-organising international conferences on health and lifestyle for 12 years. Author of numerous publications in renowned international publishing houses.

Tomasz Wiśniewski - he has been employed as a professor at the University of Szczecin since 2009. He specializes in economics, finance and management. Author of numerous books and articles on economic analysis, enterprise valuation, financial management, capital market and management in healthcare and local government companies. Organizer and participant of many conferences in the field of economics and finance, including healthcare. Consultant in the field of enterprise valuation, valuation of intangible assets, economic and financial analysis, strategic management and restructuring of enterprises. In the years 2015-2020 a member of the supervisory board of the Polish National Health Fund. He teaches undergraduate, postgraduate and MBA students, as well as courses for practitioners.

Krzysztof Bloński - he has been employed as a professor at the University of Szczecin since 2022. His research interests focus on consumption and consumer behaviour, customer satisfaction (with particular emphasis on the satisfaction of recipients of services provided by local government units), quality of life assessment (including quality of life in the workplace), and the use of quantitative, qualitative and mixed approaches in the areas of management, marketing and consumer behaviour. Organizer and participant of many conferences in the field of management, marketing, customer behaviour, quality of life and marketing research.

Jolanta Blicharz, Professor of Law - works in the Department of Administrative Law at the Faculty of Law, Administration and Economics of the University of Wroclaw. She specialises in public and non-governmental sector issues, as well as the social economy sector. Author and co-author of monographs, e.g., Legal protection against social exclusion; Legal possibility of supporting the education system in the sphere of school education by non-governmental organisations; Globalism and personalism in public administration; Foundations. Selected issues; Smart cities and artificial intelligence; Theoretical and legal aspects of education as a public good in the context of privatisation tendencies and marketisation of education; Selected theoretical and legal aspects.

Konrad Żak - Pope John Paul II State Academy in Biala Podlaska, PhD in economics in management science, Master of Law, academic teacher, owner of Pharma Consulting, a consulting company dealing with the optimisation of business activities, design, and implementation of marketing strategies and sales management on the pharmaceutical market. Author of many scientific publications about AI in medicine and pharmacy, pharmaceutical management, and marketing, as well as technical and technological support for the service provision process. Expert on the pharmacy market in many expert groups. Pharmaceutical and pharmacy marketing specialist cooperating with many groups of pharmacies and individual pharmacies in developing, implementing, and measuring the effectiveness of marketing strategies, planning, and organising the sales process, communication with customers, conducting marketing research, including satisfaction, loyalty, and customer service quality surveys.

Adrianna Szalonka - An expert in clinical trials and public health, associated with the Medical University of Wroclaw and the Alfred Sokolowski Specialist Hospital in Walbrzych, where she is a representative for research processes. She combines scientific and administrative experience in the implementation of research projects financed by public funds, including by the Medical Research Agency. She graduated in law and public health, as well as postgraduate studies in clinical trials, personal data protection, and project management. She specialises in the analysis of legal and organisational aspects of the implementation of innovative technologies in healthcare, with particular emphasis on AI and e-health. In her publications and research projects, she addresses the subject of data security, systemic responsibility, and access to modern medical services for seniors. She is an intern at the Ministry of Health, participant in international research projects in innovation in healthcare.

Katarzyna Szalonka - 瓦羅茨瓦夫大學的教授，擔任健康部藥學護理試點實施工作小組的顧問及成員。自2000年以來，她在波蘭的多所大學任教，專注於醫療保健中的行銷，主要針對藥品市場。她出版了有關藥學護理、商業行銷及健康促進行為的書籍和論文。她專精於與醫療保健、健康領域的創新及藥學護理相關的議題，並定期舉辦有關健康生活方式的會議。她曾是健康部藥學護理試點實施團隊的成員。

Wioletta Nowak - 瓦羅茨瓦夫大學經濟科學研究所的助理教授，專精於發展經濟學。她已共同組織了12年的國際健康與生活方式會議，並在知名國際出版社發表了多篇出版物。

Tomasz Wiśniewski - 自2009年以來擔任薩爾茨堡大學的教授，專精於經濟學、金融及管理。著有多本有關經濟分析、企業估值、財務管理、資本市場及醫療保健和地方政府公司的管理的書籍和文章。組織並參加了許多經濟和金融領域的會議，包括醫療保健領域。擔任企業估值、無形資產估值、經濟和財務分析、戰略管理及企業重組的顧問。2015年至2020年間，擔任波蘭國家健康基金的監事會成員。他教授本科生、研究生及MBA學生，並開設實務課程。

Krzysztof Błoński - 自2022年以來擔任薩爾茨堡大學的教授。他的研究興趣集中於消費及消費者行為、顧客滿意度（特別強調地方政府單位提供的服務接受者的滿意度）、生活品質評估（包括工作場所的生活品質），以及在管理、行銷和消費者行為領域中使用定量、定性和混合方法。組織並參加了許多管理、行銷、顧客行為、生活品質及行銷研究領域的會議。

Jolanta Blicharz，法律教授 - 在瓦羅茨瓦夫大學法律、行政與經濟學院的行政法系工作。她專精於公共及非政府部門的議題，以及社會經濟部門。著有及合著多部專著，例如《防止社會排斥的法律保護》、《非政府組織對學校教育體系的支持的法律可能性》、《公共行政中的全球主義與個人主義》、《基礎。選定議題》、《智慧城市與人工智慧》、《教育作為公共財的理論與法律層面，考量私有化趨勢及教育市場化》、《選定的理論與法律層面》。

Konrad Żak - 約翰保羅二世國立學院（Pope John Paul II State Academy）在比亞瓦波德拉斯卡的教授，擁有管理科學的經濟學博士學位及法律碩士學位，學術教師，Pharma Consulting的擁有者，該顧問公司專注於業務活動的優化、行銷策略的設計與實施及藥品市場的銷售管理。著有多篇有關醫療及藥學中的人工智慧、藥學管理及行銷的科學出版物，以及服務提供過程中的技術和技術支持。作為多個專家小組的藥學市場專家。藥學及藥品行銷專家，與多個藥房團體及個別藥房合作，開發、實施及衡量行銷策略的有效性，規劃及組織銷售過程，與客戶溝通，進行行銷研究，包括滿意度、忠誠度及客戶服務質量調查。

Adrianna Szalonka - 臨床試驗及公共衛生專家，與瓦羅茨瓦夫醫科大學及瓦烏布日赫的阿爾弗雷德·索科洛夫斯基專科醫院有關聯，擔任研究過程的代表。她結合了科學及行政經驗，實施由公共資金（包括醫療研究機構）資助的研究項目。她擁有法律及公共衛生學位，並完成臨床試驗、個人資料保護及專案管理的研究生學習。她專精於分析創新技術在醫療保健中實施的法律及組織層面，特別強調人工智慧及電子健康。在她的出版物及研究項目中，探討數據安全、系統責任及老年人獲得現代醫療服務的問題。她是健康部的實習生，參與國際醫療保健創新研究項目。