Not Just Another Model: The Art of AI Product Development in Enterprise Settings
暫譯: 不只是另一個模型：企業環境中的 AI 產品開發藝術

Cestelli, Costanza Balboni

Not Just Another Model: The Art of AI Product Development in Enterprise Settings

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商品描述

Not Just Another Model: The Art of AI Product Development in Enterprise Settings is for those who have discovered that corporate AI is less about mathematical brilliance and more about organisational archaeology: excavating real problems buried beneath layers of political sediment, building bridges between technical possibility and business reality, and accepting that sometimes the most valuable skill is knowing when not to build an AI solution at all. Creating a successful AI product depends not only on technical competence but far more on business acumen, political savvy, and the judgment to know when AI is the answer and when it is not. That judgment cannot be reduced to a flowchart or automated into a decision tool. It emerges from experience, from understanding both what is technically possible and what is organisationally achievable, from learning to navigate the space between these boundaries.

Building that judgment is what this book is actually about. Its frameworks, thresholds, and assessment tools provide structure for decisions that ultimately require human wisdom. Its case studies illustrate patterns familiar across businesses, hard-won lessons written to save organisations from all-too-common failures.

It maps two realities: what AI can genuinely achieve and what corporate environments can genuinely absorb, and it develops the judgment that transforms practitioners who create impressive demonstrations into practitioners who deliver lasting impact. That transformation is neither quick nor easy. But it is possible, and it is valuable, and it is what separates the projects that quietly succeed from the projects that quietly disappear.

商品描述(中文翻譯)

《不只是另一個模型：企業環境中的 AI 產品開發藝術》寫給這樣的一群人：他們已經發現，企業 AI 的核心與其說是數學上的卓越，不如說更接近組織考古學（organisational archaeology）：挖掘埋藏在層層政治沉積之下的真正問題，在技術可能性與商業現實之間搭起橋樑，並接受一個事實——有時候，最有價值的能力，就是知道何時根本不該打造 AI 解決方案。建立成功的 AI 產品，不僅仰賴技術能力，更需要商業敏銳度、政治判斷力，以及判斷 AI 何時是答案、何時不是答案的能力。這種判斷無法簡化成流程圖，也無法自動化為決策工具。它源自經驗，來自對「技術上可行的事情」與「組織上能夠實現的事情」兩者的理解，也來自學習如何在這兩道界線之間周旋。

培養這種判斷力，才是本書真正要探討的主題。本書提供的架構、門檻與評估工具，能為決策建立結構；但這些決策最終仍需要人類的智慧。本書的案例研究呈現了各種企業都熟悉的模式，也整理了得來不易的經驗教訓，旨在幫助組織避免那些過於常見的失敗。

本書描繪了兩種現實：AI 真正能夠達成什麼，以及企業環境真正能夠吸收什麼；同時培養一種判斷力，讓實務工作者從只能創造令人印象深刻的展示，轉變為能夠帶來持久影響的實務工作者。這種轉變既不快速，也不容易。但它是可能的，也具有價值；正是這種轉變，區分了那些悄然成功的專案，與那些悄然消失的專案。

作者簡介

Costanza Balboni Cestelli is a technology executive and data scientist with over a decade of international experience spanning the consumer goods, technology, and real estate sectors. She has led complex innovation and transformation programmes across Europe, Latin America, and Asia, combining deep technical expertise with
strategic vision to deliver measurable impact.

She currently serves as global head of Data-Operations at EssilorLuxottica, where she oversees the design, engineering, and development of data and AI products and initiatives across the group's operations. She is the creator of City Forward(R), an AI-powered location intelligence platform transforming real estate investment decision-making. Prior to her current role, she held positions at Generali Real Estate, Ericsson, Ferrero, and KPMG Advisory and served as a quantitative economist for various international organisations and governing bodies.

She holds a degree in policy management and quantitative methods from the University of Manchester and an MPhil in big data and social mining from the University of Pisa.

Her work has earned recognition in Repubblica's Italian Women in AI (2024) and the Nova 111 Talent List (2025). She is a frequent speaker on the intersection of artificial intelligence, data, and corporate innovation. Since 2025, she has served as co-chair of ULI NEXT Italy.

She lives in Milan with her husband and their two children.

作者簡介(中文翻譯)

Costanza Balboni Cestelli 是一位科技主管與資料科學家，擁有超過十年的國際工作經驗，涉獵消費品、科技與不動產等領域。她曾在歐洲、拉丁美洲與亞洲領導複雜的創新與轉型計畫，結合深厚的技術專業與策略願景，創造可量化的影響。

她目前擔任 EssilorLuxottica 全球 Data Operations 主管，負責監督集團各項業務中資料與 AI 產品及相關計畫的設計、工程與開發。她也是 City Forward(R) 的創辦人；這是一個由 AI 驅動的地點智慧平台，致力於轉變不動產投資的決策方式。在目前職務之前，她曾任職於 Generali Real Estate、Ericsson、Ferrero 與 KPMG Advisory，並曾擔任多個國際組織與治理機構的量化經濟學家。

她畢業於 University of Manchester，取得政策管理與量化方法學位，並於 University of Pisa 取得大數據與社會探勘（social mining）MPhil 學位。

她的工作獲選 Repubblica 的 Italian Women in AI（2024）與 Nova 111 Talent List（2025），並曾多次受邀發表人工智慧、資料與企業創新交會領域的演講。自 2025 年起，她擔任 ULI NEXT Italy 共同主席。

她與丈夫及兩名子女居住於米蘭。

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