Learning Google Analytics: Creating Business Impact and Driving Insights (Paperback)

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.

Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them.

You'll learn:

• How Google Cloud integrates with GA4
• The potential use cases that GA4 integrations can enable
• Skills and resources needed to create GA4 integrations
• How much GA4 data capture is necessary to enable use cases
• The process of designing dataflows from strategy through data storage, modeling, and activation
• How to adapt the use cases to fit your business needs

為什麼Google Analytics 4是數位行銷分析中最現代化的數據模型？GA4的新雲端整合不僅僅報告已發生的事情，還能夠進行更多數據激活，將線上和線下數據連接起來，提供端到端的行銷數據。這本實用的書籍將幫助您為數位行銷的未來做好準備，並展示GA4如何支援這些額外的雲端整合。

作者Mark Edmondson是Google Analytics和Google Cloud的Google開發者專家，他提供了對GA4及其雲端整合的簡明而全面的概述。數據、業務和行銷分析師將學習GA4強大的新分析模型的主要方面，包括數據架構和策略，以及數據輸入、存儲和建模。您將探索常見的數據激活使用案例，並獲得實施這些案例所需的指導。

您將學到：

- Google Cloud如何與GA4整合
- GA4整合可以實現的潛在使用案例
- 創建GA4整合所需的技能和資源
- 實現使用案例所需的GA4數據捕獲量
- 從策略到數據存儲、建模和激活的數據流程設計過程
- 如何根據您的業務需求調整使用案例