The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Eric Ries
- 出版商: Currency
- 出版日期: 2017-10-17
- 售價: $1,230
- 貴賓價: 9.5 折 $1,169
- 語言: 英文
- 頁數: 400
- 裝訂: Hardcover
- ISBN: 1101903201
- ISBN-13: 9781101903209
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商品描述
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
商品描述(中文翻譯)
企業家及暢銷書作者埃里克·里斯(Eric Ries)在《精實創業》(The Lean Startup)中揭示了企業如何運用創業原則,無論是成熟公司還是早期創業公司,都能夠增長收入、推動創新,並轉型為真正現代化的組織,以便抓住二十一世紀的巨大機遇。
在《精實創業》中,埃里克·里斯闡述了成功創業公司的實踐——建立最小可行產品、以客戶為中心的科學測試,基於建造-測量-學習的持續創新方法,並決定是堅持還是轉型。在《創業之道》(The Startup Way)中,他將注意力轉向一個全新的組織群體:像通用電氣(GE)和豐田(Toyota)這樣的知名跨國企業、亞馬遜(Amazon)和臉書(Facebook)等科技巨頭,以及像Airbnb和Twilio這樣的矽谷新創公司。
基於過去五年與這些組織、非營利組織、非政府組織及政府的合作經驗,里斯提出了一套創業管理系統,旨在引導各種規模和各行各業的組織實現可持續增長和長期影響。《創業之道》充滿了實地故事、見解和工具,是任何組織在面對未來不確定水域時的必備路線圖。