Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques (Paperback)

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.

 Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.

• Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
• Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
• How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
• Essential metrics and reporting considerations
• Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
• Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos

 Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

專業的Facebook廣告技巧，你在其他地方找不到！

Facebook已經成為全球超過五億人的社群，對於處於尖端的行銷人員來說，這是一個極具潛力的遊樂場。無論你想利用Facebook廣告來獲得「讚」、宣傳活動、銷售產品、行銷應用程式、部署下一代公關，這本獨特的指南是Facebook極為成功的按點付費廣告平台的終極資源。這本書提供了巧妙的解決方法、前所未有的技巧和鮮為人知的Facebook廣告成功秘訣，是線上行銷人員必備的參考書。Facebook廣告專家Marty Weintraub分享了從目標定位方法、高級廣告技巧、撰寫引人注目的廣告、啟動廣告活動、監控和優化廣告活動等方面的未公開的實用建議，還有更多內容。

Killer Facebook Ads提供了立即可行的技巧和策略，涵蓋了各種領域。

了解Facebook廣告的適用範圍，如何設定目標，並向老闆和利益相關者明確傳達目標。

• 精準定位Facebook社交圖表上的目標客戶。立即鎖定相關客戶。


• 獲得使用每個可用廣告元素（標題、正文、圖片、標誌等）的非凡建議，以達到最大效果


• 如何啟動Facebook廣告活動以及關鍵的監控和優化技巧


• 重要的指標和報告考慮事項


• 引人入勝的案例研究，來自作者豐富的Facebook廣告經驗，突出挑戰和成功的教訓


• 豐富的定位附錄，充滿了驚人的定位組合

這本書充滿了實用教程和專家級技巧，幫助你執行有效的廣告活動，確保開發、實施、衡量和維護成功的Facebook廣告活動。