Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques (Paperback)

Marty Weintraub

  • 出版商: Sybex
  • 出版日期: 2011-08-09
  • 定價: $1,050
  • 售價: 1.9$199
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 1118022513
  • ISBN-13: 9781118022511
  • 立即出貨 (庫存 < 3)

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商品描述

Expert Facebook advertising techniques you won't find anywhere else!

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.

 Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.

  • Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
  • Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
  • How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
  • Essential metrics and reporting considerations
  • Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
  • Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos

 Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

商品描述(中文翻譯)

專業的Facebook廣告技巧,你在其他地方找不到!

Facebook已經成為全球超過五億人的社群,對於處於尖端的行銷人員來說,這是一個極具潛力的遊樂場。無論你想利用Facebook廣告來獲得「讚」、宣傳活動、銷售產品、行銷應用程式、部署下一代公關,這本獨特的指南是Facebook極為成功的按點付費廣告平台的終極資源。這本書提供了巧妙的解決方法、前所未有的技巧和鮮為人知的Facebook廣告成功秘訣,是線上行銷人員必備的參考書。Facebook廣告專家Marty Weintraub分享了從目標定位方法、高級廣告技巧、撰寫引人注目的廣告、啟動廣告活動、監控和優化廣告活動等方面的未公開的實用建議,還有更多內容。

Killer Facebook Ads提供了立即可行的技巧和策略,涵蓋了各種領域。

了解Facebook廣告的適用範圍,如何設定目標,並向老闆和利益相關者明確傳達目標。


  • 精準定位Facebook社交圖表上的目標客戶。立即鎖定相關客戶。

  • 獲得使用每個可用廣告元素(標題、正文、圖片、標誌等)的非凡建議,以達到最大效果

  • 如何啟動Facebook廣告活動以及關鍵的監控和優化技巧

  • 重要的指標和報告考慮事項

  • 引人入勝的案例研究,來自作者豐富的Facebook廣告經驗,突出挑戰和成功的教訓

  • 豐富的定位附錄,充滿了驚人的定位組合

這本書充滿了實用教程和專家級技巧,幫助你執行有效的廣告活動,確保開發、實施、衡量和維護成功的Facebook廣告活動。