Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World (Hardcover)

The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to engage analytics. It describes the analytical process from the exploratory analysis in respect to business scenarios and corporate environments, to model developments; and from statistics, probability, stochastic, mathematics, and artificial intelligence; to the deployments and possible outcomes.

• Describes the overall analytical process in terms of modeling, deployment, and application
• Presents distinct analytical approaches such as statistical, probabilistic, stochastic, and mathematical
• Offers a new perspective of the randomness in analytical modeling
• Includes case studies on the entire analytical process using telecom companies based in Brazil, Ireland, Turkey, United Sates, and Canada

Randomness holds a strong impact in the everyday world. It makes sense, then, that analytics are put in place to understand business occurrences, marketplace scenarios, and consumer behavior. The Heuristics in Analytics uniquely shows how random events on a daily basis might completely change expectations, predictions, and behaviors, particularly in corporate environments, and how companies can build a proper analytical strategy to diminish the effect of randomness in business actions.

《分析中的啟發式》是一本實用指南，介紹了在進行分析時部署數學和統計模型的方法。儘管分析過程具有強烈的啟發式特徵，但這本重要的書強調了需要適當的工具來進行分析。它從探索性分析、商業情境和企業環境的角度描述了分析過程，以及從統計學、概率論、隨機性、數學和人工智能的角度描述了模型的開發和部署，以及可能的結果。

該書描述了整個分析過程，包括建模、部署和應用。它提供了不同的分析方法，如統計、概率、隨機和數學。該書還提供了對分析建模中的隨機性的新觀點。書中還包含了以巴西、愛爾蘭、土耳其、美國和加拿大的電信公司為基礎的案例研究，涵蓋了整個分析過程。

隨機性對日常生活有著重大影響。因此，理解商業事件、市場情景和消費者行為的分析工具非常重要。《分析中的啟發式》獨特地展示了日常隨機事件如何完全改變期望、預測和行為，特別是在企業環境中，以及公司如何建立適當的分析策略來減少隨機性對業務行動的影響。