Facebook Marketing All-in-One For Dummies, 2/e (Paperback)
暫譯: Facebook 行銷全攻略：傻瓜書第2版 (平裝)

Amy Porterfield, Phyllis Khare, Andrea Vahl

Facebook Marketing All-in-One For Dummies, 2/e (Paperback)
  • 出版商: Hungry Minds
  • 出版日期: 2012-12-17
  • 定價: $1,100
  • 售價: 1.8 折 $199
  • 語言: 英文
  • 頁數: 696
  • 裝訂: Paperback
  • ISBN: 1118466780
  • ISBN-13: 9781118466780
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=2)

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商品描述

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

  • Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns
  • Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing
  • Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more

Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

商品描述(中文翻譯)

全新修訂版涵蓋成功 Facebook 行銷所需的知識

Facebook 不斷演變，社交媒體領域也隨之變化。即使您已經有了 Facebook 行銷策略，您是否考慮過 Pinterest？Spotify？Foursquare？Facebook Marketing All-in-One For Dummies, 2nd Edition 也考慮到了這些。這本詳細的資源不僅揭示了如何創建成功的 Facebook 行銷策略，還展示了如何充分利用整個社交網絡的潛力。


  • 涵蓋創建成功 Facebook 行銷活動所需的工具、技術和應用程式

  • 九本迷你書涵蓋了基本要素：加入 Facebook 行銷革命；在 Facebook 上聲明您的存在；添加基本內容；建立、吸引、保留和銷售；理解 Facebook 應用程式；讓 Facebook 充滿活力；進階 Facebook 行銷策略；Facebook 廣告；測量、監控和分析

  • 探討新設計的時間軸（Timeline）頁面、Facebook Insights 的變更、新的應用程式以納入您的策略等

Facebook Marketing All-in-One For Dummies, 2nd Edition 是任何希望建立或完善包含 Facebook 的社交媒體行銷存在的行銷人員的完美資源。

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