Business Gamification For Dummies
暫譯: 商業遊戲化入門指南

Duggan, Kris, Shoup, Kate

Business Gamification For Dummies

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商品描述

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
  • How to build a successful gamification program
  • How to entice and retain customers using gamification
  • How to drive employee behavior inside your organization
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

商品描述(中文翻譯)

輕鬆掌握並運用商業中的遊戲化概念

遊戲化是一種現代商業策略，利用遊戲中的原則來影響網路上顧客的有利行為，以提升顧客的忠誠度、參與度和留存率。任何公司部門（人力資源、銷售、行銷、工程、支援等）都可以使用遊戲化，適用於任何基於網路的體驗（行動裝置、網站、零售、社群等）。

商業遊戲化入門 解釋了如何將這一策略概念的原則應用到您的商業模式中。

  • 遊戲化如何從 Farmville/Zynga 和 Facebook 演變而來，並且現在可以應用於工作環境
  • 如何建立成功的遊戲化計畫
  • 如何利用遊戲化吸引並留住顧客
  • 如何驅動組織內部員工的行為
  • 遊戲化在實際工作中的案例

如果您有興趣了解更多關於這一令人興奮且創新的商業策略，這本友好且實用的指南將為您提供幫助。

作者簡介

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

作者簡介(中文翻譯)

Kris Duggan 是一位思想領袖，專注於將遊戲機制和即時忠誠計劃創新地融入網頁和行動體驗中。Kate Shoup 已經撰寫了超過 25 本書籍，並共同編寫了一部長篇劇本，還曾擔任 NUVO 週刊的體育編輯。

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