How to Measure Anything: Finding the Value of Intangibles in Business, 3/e (Hardcover)

Douglas W. Hubbard

  • 出版商: Wiley
  • 出版日期: 2014-03-17
  • 售價: $1,920
  • 貴賓價: 9.5$1,824
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Hardcover
  • ISBN: 1118539273
  • ISBN-13: 9781118539279
  • 海外代購書籍(需單獨結帳)

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商品描述

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
  • Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

商品描述(中文翻譯)

現已更新了新的測量方法和新的示例,《如何測量任何事物》向管理者展示如何自我了解,以便做出更少風險、更有利可圖的商業決策。

這本富有洞察力和雄辯的書將向您展示如何在您自己的企業、政府機構或其他組織中測量那些您可能認為“無法測量”的事物,包括客戶滿意度、組織靈活性、技術風險和技術投資回報率。

新增了新的測量方法,展示了它們如何應用於風險管理和客戶滿意度等各個領域。

簡化了整體內容,同時仍然讓那些想深入研究的讀者能夠使用更專業的應用。

堅定地主張任何“無法測量”的觀念都是基於對測量和測量方法的某些常見誤解。

展示了稱某事物為無法測量的常見推理,並試圖糾正這些觀念。

提供了測量各種“無形事物”的實用方法。

提供了一個在詳細的試算表中解決問題的可下載實際示例的線上數據庫(www.howtomeasureanything.com)。

由公認的專家道格拉斯·哈伯德(Applied Information Economics的創始人)撰寫,《如何測量任何事物,第三版》說明了作者如何在各個行業中使用他的方法,以及任何問題,無論多難、定義不清或不確定,都可以使用經過驗證的方法進行測量。